By Gregory Help ScoutCiotti, marketing at
"Those who can, do. Those who can't, teach." So the saying goes, but it's incredibly shortsighted.
Great teachers amplify the work of everyone around them, and that's only the beginning. Don't fall for the tired platitude.
Those who can't teach are missing out. Why dismiss yourself as unable to contribute beyond your own abilities? Putting time and care into sharing what you know benefits you, your team, and your company.
The impact of great teachers
Ben Horowitz was not impressed by the training experiences he'd had in business, as he confesses in one of his essays. Then one day, while reading Andy Grove's High Output Management, he had his opinion flipped on its head.
Horowitz decided that the gains to be had in education far outweighed the cost in time. The resulting effort was his now well-known "Good Product Manager/Bad Product Manager." As Horowitz tells it:
Most dramatically, when I was Director of Product Management at Netscape, I was feeling frustrated by how little value most product managers added to the business. Based on Andy's guidance, I wrote a short document called Good Product Manager/Bad Product Manager which I used to train the team on my basic expectations... I was shocked by what happened next. The performance of my team instantly improved. Pretty soon, I was managing the highest performing team in the company.
Horowitz says that this was a revelation he would carry from that moment on, into the founding of his own companies.
There was just too much at stake to not invest in teaching: performance went up and to the right (and was easier to evaluate), fewer people stagnated or plateaued, and employee turnover -- which was always closely connected to personal growth and the current standing with leadership -- dramatically improved.
Even the greatest of contributors has limits. Where the individual peaks, the team transcends.
Teaching at every level
Knowledge is a rare product, which, once delivered, remains with the supplier.
Better still, it often returns bearing gifts. "Teaching" in many scenarios means conversation, whether asynchronous or in-person. Great conversations don't just communicate ideas, they create them. That makes all of us potential teachers.
If you're like me, you noticed Horowitz's emphasized one word in particular: manager. While "training is the boss's job," the opportunity doesn't end there.
Teaching occurs whenever information and feedback are used to positively influence future outcomes. There's room for everyone to contribute. Sure, makers have to make. The team depends on them. But where enthusiasm for learning and sharing goes, an environment conducive to great work follows.
Management is no limiting factor. Sometimes the best way to learn is from a peer. Those above may have a vantage point on the situation, but the closest camaraderie is built down in the foxhole.
Sharing what you know
With the urge to teach comes the vision to see improvement and potential in everything. But you have to be careful -- in this mindset, you can start to offer suggestions without being invited to do so. This can create frustration if it sounds like nothing ever meets your standards.
Most of us recognize this. Perhaps it is this potential negative spin that stops us dead in our tracks: the fear of coming off as lecturing. Nobody wants to do that.
Communication benefits from ebb-and-flow. When is it most appropriate to share something you've learned? What's the best medium to do so? Each team is different, and this is only something you can learn as you go. It's a process that has some complexity and nuance.
But kicking things off is easier than you might expect. As Horowitz notes with his light bulb moment on teaching, "The whole thing started with a simple decision to train my people, and an even simpler training document."
It's about fewer ping-pong perks and more learning stipends. It's caring about not only where your teammates are, but where they could be.
For leadership, it's about recognizing the contributions of teachers within a company. Those who can teach are those who:
- Can pass on wisdom without passing on the dogma.
- Are able to recognize and educate around unique strengths and personalities.
- Know how to be selective with what they add to the team's pool of information.
- Recognize knowledge as a rising tide: one that raises all ships.
Great teachers make for great leaders; their voices don't bellow for attention and they needn't demand respect. They've already earned both.
I've heard it said that it's hard to consider yourself a success if no one around you could ever be your successor. Maybe that's true, but I know one thing for certain. The world has given fair warning to those who can't teach -- you'd better make way for those who can.