As a native Floridian, I always wondered what I would do with my business if a hurricane hit my area. Well, recently I found out, thanks to Hurricane Irma. Between preparing for the storm (which included evacuating my building), the storm itself, and the aftermath, I had to cease all business operations for a week. And that's not even that bad.
More than a week after the storm many Floridian businesses are still without power. I've seen a number of our business owners freaking out on Facebook about how they are going to survive this month. Meanwhile, I'm not as worried because I prepared. Here's how.
I regularly save money for stuff like this.
Sometimes I see small businesses throw everything back into the business with zero concern about what would happen if they can't open temporarily. This is a huge problem because, as we've witnessed in the past few weeks, disasters can happen at any time.
If you haven't made a habit of saving a portion of your business revenue for stuff like this, now may be a good time to start.
Focus on passive income streams.
While I love writing and consulting, if I don't have power or internet I can't actually make money. After a close call with Hurricane Matthew last year, I decided I needed to find ways to make money without actually working.
Since then, I've worked on creating more passive streams of income through affiliate marketing, digital course sales, and a membership site. While this revenue isn't where I want it to be yet, it is a vast improvement from a year ago and will help me pay my bills this month.
Hurricane Irma was also a reminder to continue improving upon this. If I know there's a chance I'll be without power for a while, it's my job to figure out a way to make money regardless.
Focus on what works and plan accordingly.
A couple of months before Hurricane Irma hit, I did a beta launch of my group coaching program for business owners who want to improve their digital marketing. That one launch brought in nearly $10,000 worth of sales in a couple of weeks. That money has come in real handy after being without power or internet for a few days.
So what exactly does this mean for hurricane preparedness? It means that I know selling this program works. If the beta launch made me that much money, imagine how much money I'll make as I improve.
Furthermore, I know hurricane season comes once a year. So maybe I can plan an annual launch before the peak of hurricane season, so I make as much money as possible before a disaster strikes.
It's easy to throw our hands up in despair after a disaster strikes. However, there are things business owners can do to mitigate the negative effects a disaster may have on their business. By using these tips, you'll ensure your business still has enough cash even if your business isn't actually open.