"Everything on the Web is measurable." That's a pretty common statement--so you'd think that businesses would also be measuring everything they did online, right?
Well, not so much. Slapping Google Analytics on your website isn't the half of it. And if you're not routinely checking in on this data, trying to derive meaning from it--and, most important, using this information to improve your website's performance--then you're probably coming up short.
Part of it boils down to tools: You need to know where exactly to look to derive the juicy tidbits and comparisons that can help you make improvements. Here are several tools and resources to try out. Some may just satisfy your curiosity while others can reveal deeper insights.
Want to understand how to do a better job moving people through your website and through the Web in general? Learn from the master as well as your existing users.
Web Traffic Visualization
And don't forget Google's InPage Analytics: Its overlay tool is also very cool and useful.
Here are some you may want to check out:
How about you? What else are you tracking, and what tools are you using? Sign in and comment below to let us know.