In case you missed it, the latest release of iOS enables users to install content blockers on their mobile devices. While this may sound innocuous, it could result in a seismic change for the ad tech industry.
Ad and marketing tech companies will need to be more innovative than ever to differentiate themselves, and some have already taken unique approaches to standing out by focusing on specific needs that aren't being met by other players.
Here some innovative companies bringing something unique to the ad and marketing tech world:
1. SmartyAds - Big data and machine learning
If you're not an expert, ad and marketing tech can be a confusing landscape of buzzwords and concepts. One company, SmartyAds, is aiming to serve as a full-feature ad exchange service for those who aren't completely fluent in the industry.