Social media has become such an integral part of society that even weddings and toddlers have hashtags. In the corporate world, our tech-centric lives mean businesses must have employees ready, willing, and able to monitor social conversations at any time of day.
Luckily, more social media tools are available than ever before to help automate and simplify how we keep up with never-ending social media demands. Here are 10 tools to make your life easier:
1. PowerPost -- convenient collaboration on production and distribution
PowerPost makes creating, curating, and distributing your content easier in a centralized platform for publishing all your content. View your drafts and published content all in one place, and customize each piece of content for targeted platforms (WordPress, LinkedIn, Facebook, Twitter, Pinterest, etc).
PowerPost makes managing your WordPress blog easy and puts a strong focus on teamwork, enabling you to create a collaborative workflow for creating, editing, scheduling, and publishing content.
2. SocialRank Realtime -- proactive social responses to real-time consumer needs
SocialRank's newly released product Social Rank Realtime combines its existing audience segmentation and machine-learning infrastructure with AI to anticipate consumer needs -- both expressed and perceived.
The new product is in beta stage and is currently anticipating needs in food, beverage, travel, and entertainment. For example, a student might tweet complaints about being tired during exam week, and you'll then be prompted to respond with something like a cup of coffee on the house!
3. Buffer -- automated scheduling at optimized times
With Buffer, you can schedule your social media posts to automatically distribute to the ideal channels at the best times of day for maximum engagement. The Buffer queue is a powerful tool that makes it simple to add interesting tweets, photos, quotes, articles, and other content you come across online to your Buffer feed -- then sit back and watch Buffer distribute the content for you.
The tool even has an integrated feature for viewing curated high-performing content that you can re-share with your social media users, further automating the process of content sourcing.
4. Socedo -- demand-generated, real-time, keyword-based leads
The early bird gets the worm. This is true in social media: Those who respond to needs and leads the fastest are most likely to get results. Socedo brings social media leads to you by crawling Twitter chatter data for the keywords that are important to your sales funnel.
This occurs in real time, qualifying prospects on the basis of social behavior. They further automate the process by syncing leads to customer relationship management systems like Salesforce, Marketo, and HubSpot -- and by even providing A/B testing with automated direct messages to fine-tune the best responses.
5. Likeable Hub -- social media automation for small business owners
Likeable Hub, developed by Likable Local, is an automation tool for everyday small business owners who cannot afford the big budgets of top brands but want to take advantage of their proven strategies.
Likeable Hub has thousands of content ideas and trending topics based on your industry that are ready for you to review, edit, and publish in auto-generated queues. Proprietary TurboPost technology also automates the amplification, paid distribution, and re-sharing processes on Facebook, Twitter, and LinkedIn.
6. Sumo -- improve website traffic and conversion rates
Sumo has a suite of marketing tools to improve your website performance by increasing visitors and conversion.
Its powerful analytics tools make it easy to understand how users interact with your site and where to improve. A slew of website features like pop-up boxes, Welcome Mat, Smart Bar, and Scroll Box are all customizable to your website.
7. Zapier -- integrate multiple web apps for customizable automation
Zapier is powerful in that it allows you to push data between favorite social media automation tools, creating a super customized automated workflow for your team.
For example, you might set up a Zap between Twitter and Facebook. Whenever you post to Twitter, the Zap will be "triggered" to take action and send the same post to Facebook automatically -- no work on your part here. There are dozens of ways you could integrate Zapier into your marketing workflow.
8. CoSchedule -- a single marketing calendar for all your content and social needs
CoSchedule brings it all to one place for you. Create a streamlined, drag-and-drop marketing calendar for inbound marketing content, blog posts, and social distribution. By syncing multiple apps like Google Docs and WordPress with popular social media outlets, you can consolidate the entire content creation and distribution process in a centralized location.
The ReQueue feature automatically fills schedule gaps with re-shares of your best content.
9. Hootsuite -- all the social platforms in one dashboard
Hootsuite allows you to connect more than 35 social networks to your dashboard, automating distribution to virtually any demographic. Designed with team workflow in mind, it allows implementation of customizable permissions for deep internal controls over content and multiple users, as well as added security from potential hackers.
Real-time analytics enable you to adapt your strategy to the most effective performance metrics.
With these tools at hand, marketing teams can maximize not only the efficiency of their internal workflows, but also the results of their social strategies.