When it comes to search engine optimization (SEO), business owners sometimes get a little skittish. At first glance, it might seem difficult to navigate. There are several common fears about SEO that business owners may have as their companies grow. These fears are often based in several myths about the power of digital marketing and SEO. Every marketing strategy must include SEO to increase exposure, improve website traffic, and boost an online presence. 

Here are seven debunked fears about SEO that might encourage you to start the process. 

1. It's too difficult.

Let's face it, SEO may not always be a piece of cake. It will take time to learn the ins and outs of SEO to gain the marketing strategies your company needs. Digital marketing is constantly evolving, and new best practices are emerging daily. It's best to keep up with the latest SEO techniques and strategies by following blogs, reading posts, and watching videos about digital marketing. With simple research, SEO can advance your business dramatically by reaching your target audience. 

2. It's a scam.

Scammers may attempt to target SEO newbies since they are less familiar with optimization. It is best to develop a strong knowledge of SEO through research or webinars. To prevent scammers from targeting you, search for common red flags like promises. If an SEO agency or specialist provides you with a promise or a guarantee, such as the highest position on the search engine results page, it is probably a scam. Google uses several different factors to index and provide information, and new updates can always alter your rankings. 

3. SEO might ruin my business. 

While making too many drastic changes to a website at one time could cause search engines to get suspicious and penalize the site by dropping its rankings on the search engine results page, many SEO specialists make changes one step at a time to prevent any harm from occurring to your website and its rankings. Always follow the specialist's or the agency's progress to see what has been done and how it has advanced your website. SEO is a long-term strategy to grow a business, so you may not see any significant reports of change at the beginning of the process. 

4. It's too pricey.

It's scary to spend valuable time and money and get little or no results. If you're worried about the expense of SEO, you can always take baby steps and learn more about the lowest-priced services the SEO company or specialist provides. Some firms even offer a "trial package" to clients to see if this is the type of service that would suit them. An important metric to keep in mind when running any digital marketing strategy or campaign is your return on investment. This metric can measure the performance of the SEO techniques and strategies used.

5. There's no way to measure success. 

Google Analytics is able to deliver several insights from your website including impressions (the number of times an element on a page is served to a user), clicks, keywords, and traffic sources. Lead generation and landing page tools can add quantifiable traffic to your website. Plenty of other important information can be found on Google Analytics' dashboard to quantify spending. 

6. There's no reason to create content. 

Creating content boosts SEO. Content is vital in digital marketing because it gives users a reason to go to your website and find information about your company. High-quality content can easily help you become more visible online by increasing traffic. There is no point for a user to check out your website if there is no content posted. In short, content is king. 

7. Results aren't fast enough. 

Once again, SEO is a long-term strategy to grow a business. There is a possibility that you won't see any significant changes for the first few months. From law firms to merchandise retailers, every client varies. To see the best results, prioritize best practices that will pay off over the long run such as regularly creating new content and building authoritative links to your site. This will lead to SEO results growing consistently.

SEO is an important part of digital marketing and an investment that can pay off in the long run. Instead of listening to misconceptions and myths surrounding SEO, discover, embrace, and use the power of SEO to grow your business.