Building and growing a business is similar to building and growing a sports team. You need skill, motivation, and strategy. If you look at business like a sport, the value of coaching is clear. Just as a star athlete at the height of his career wouldn’t think of working without a coach to enhance performance, entrepreneurs need such input and accountability, as well. A business coach brings all the moving parts into a whole picture.

Even if you feel your company is doing well, a coach shows you an aerial view of the company and helps you become laser-focused on your goals. After all, issues are less prevalent when your company is moving in the right direction. Here are six reasons coaching is an important tool for entrepreneurs at the top of their game.

1. Coaching can expand your knowledge base

When you start a business, managing its evolution is critical for success. Coaching is a method of accelerating your learning and sharpening your competitive edge. Coaches offer perspective, advice, and a source of accountability and knowledge. They inspire you to push beyond your self-imposed limits. Any worthwhile coach wants to see you succeed and become the best version of yourself as a business owner.

2. Coaches are for you exclusively

It can be difficult to get an unbiased opinion within your company or board of directors. Each person has their own ideas, agenda, and thoughts. Coaches provide a safe, neutral environment to evaluate plans, people, and ideas.  

3. Coaches keep you growing

As an entrepreneur, you’re likely a driven individual. You took a thought or idea and turned it into a successful venture through business acumen and sheer force of will. As a result, you may feel alone in that ability, especially if you’re not surrounded by other entrepreneurs. Being resourceful and tenacious in your pursuit of success is important for your business, but it can be harmful if those attributes prevent you from seeking outside guidance. Even the smartest and most capable entrepreneurs in the world need a coach to push them beyond their perceived limits. And remember, the moment you think you are beyond learning and growing, you’ve lost the battle. If you are the driving force behind your business, the moment you stop evolving, so too, will your company.

4. Coaches help you focus

As an entrepreneur, you may have many areas of interest and many ideas. How do you know which ones have the most potential for the time and money you can invest? With so much going on in your head, it is sometimes hard to focus on the best idea. A coach can help you narrow down what is most important.

5. Coaches can actually save you money

Coaches cost money, right? But a coach can help you be productive and increase profitability by steering you in a direction that will help you to effectively spend your time. A good coach can help you identify areas in which you can be more effective and productive. Your coach will help you assess, and hopefully prevent, foreseeable risks, improve issues, and help get your business to the place that you envision it.

6. Coaches hold you accountable

Having a routine creates accountability and ensures follow-through. One of the most famous coaches for real estate, Tom Ferry, says that his favorite quote is “Routine is a sign of an ambitious individual.” Entrepreneurs typically do not have anyone who forces them to set their goals and holds them accountable to achieve them. A coach can do just that, providing structure and helping entrepreneurs create a clear path to achieve goals by becoming that motivator and checkpoint.

Partnering with a coach also helps you get the objective advice, accountability, and assistance you need when you do encounter roadblocks. You do not have to do it all on your own. Coaching lets you fine-tune your own creative ideas, so that you can follow your own voice and execute your vision. It’s all about making you a better entrepreneur.

Published on: Feb 27, 2020