So your business makes a great product. Do customers love your brand for its authenticity? If not, you probably have some work to do.

That's according to Lisa Price, founder of the beauty brand Carol's Daughter, and Miguel Garza, co-founder of Siete Family Foods. Both founders have plenty of experience growing successful family businesses while staying true to their cultures at the same time.

Watch the clips below to learn how these entrepreneurs built their brands around the valies of empathy, trust and love.

On how to build trust with your employees:

On how to manage regulatory constraints as a small company:

On how to manage the fear of failure as an entrepreneur: 

On how to demonstrate authenticity as a brand: