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                                  The Branding Game

                                  Rick Alden, Founder of Skullcandy

                                  Founder of the skater headphone brand Skullcandy, Rick Alden talks about what it takes to build a $125 million business.

                                  • Shape
                                  By Tiffany Black@minnie6998
                                  Inc.com Live Chat with Rick Alden, the founder of Skullcandy
                                  Inc.com Live Chat with Rick Alden, the founder of Skullcandy
                                   Ed McCulloch
                                  Inc. helps entrepreneurs change the world. Get the advice you need to start, grow, and lead your business today. Subscribe here for unlimited access.
                                  Sep 8, 2010
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