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                                  The Branding Game

                                  Rick Alden, Founder of Skullcandy

                                  Founder of the skater headphone brand Skullcandy, Rick Alden talks about what it takes to build a $125 million business.

                                  • Shape
                                  By Tiffany Black@minnie6998
                                  Inc.com Live Chat with Rick Alden, the founder of Skullcandy
                                  Inc.com Live Chat with Rick Alden, the founder of Skullcandy
                                   Ed McCulloch
                                  Sep 8, 2010
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