Your Brand Needs a Better Story. Here's How to Rewrite It

Does your brand move people? It should. Here's how to get there.

'People Would Have Asked for Faster Horses': Henry Ford's Dilemma

Henry Ford is quoted as saying, 'If I'd asked people what they wanted, they'd have asked for faster horses.' Does this logic hold up today?

Want Luxury Features Without Buying a New Car? These 4 Startups Want to Help

The proliferation of smartphones led to apps for everything, even tiny upstarts duplicating luxury car features.

Amazon Just Banned 1 Popular Question in All Job Interviews

Hiring managers love it. Job candidates hate it.