There were approximately 37 tabs open on my browser -- yes, it is possible -- and yet I was still in the same place as where I started. I wanted to create the best fitness classes on the block, but one idea led to another, which led to another, and before I knew it, I was headed in a crazy mixture of confusing research. The best part? I was still in the same place I had started. You've been there, too, right?
Turns out, this is one of the most inefficient ways to approach a solution. In the beginning stages, it's important to do this tangent-type research to get the wheels turning, but after several hours (or days, or months), it becomes repetitive and tiring. There's a reason for that.
The brain houses our prefrontal cortex, the main hub in which we focus, plan, reason, and make decisions. It is also responsible for connecting other thoughts and information that have been in storage for a while. Since the prefrontal cortex is in charge of analyzing the task at hand, it needs time and space to come up with a solution. In more complicated and unfamiliar tasks, giving your brain a break can literally help it unite unique thoughts for a more interesting answer to your problems. It's like a really intense Google search that knows just what you're looking for.
The next time you're stuck, close your laptop and physically change your space. Step away. Go for a run, take a walk in nature, or participate in your favorite hobby. Stop thinking about your product, your service, and your business. Think about anything else. Do it for a few hours, for the weekend, or for as long as it takes to feel refreshed and ready to tackle the issue again. It's here when we get to refuel our mind and give our prefrontal cortex the space it needs to connect the dots.