Podcasts are serious life savers. Whether they help pass the dead time in traffic or spiral you to run harder on the treadmill, they're the perfect mix of information and entertainment -- it's really like killing two (or three) birds with one stone.
According to Edison Research, typical monthly podcast listeners are diehards: 42 percent of listeners listen to the whole show and subscribe to an average of six podcasts. Only three percent of consumers don't make it past the beginning of a podcast -- a strong indication that those who are tuning in have intentions to stay. For a bigger drill down into demographics, they found that most users are within the 18-34-year-old range and split between 56 percent male and 44 percent female.
1. For some incredible female entrepreneurship empowerment, you need Sheroic
Sheroic is a recently launched podcast and it's the brain child of entrepreneurs Cassey Ho and Lisa Bilyeu. Ho is a designer, best-selling author, and CEO of Blogilates, the number one most-watched female fitness channel on Youtube while Bilyeu is a founding team member of billion-dollar brand Quest Nutrition and is the co-founder and President of Impact Theory.
Together, the superstar duo asks tough questions to themselves and guest stars about everything from jealousy to body shaming. If you're seeking a refreshingly honest listen on how these superwomen deal with everyday issues both in and out of the business world, this one is for you.
Start with: Frenemies. What To Do With Negative People In Your Life (Season 1, Episode 2)
2. To remind you that everyone has their own roller coaster journey, go for How I Built This
Hosted by Guy Raz from NPR, this show is exactly what you'd expect: entrepreneurs sharing their entire journey from beginning to present day. Raz makes sure to bring on well-recognized brands and digs deep to understand how these crafty founders survived those early day setbacks.
If you've ever wondered how big names like Kate Spade, Patagonia, or Clif Bar got their humble beginnings, this is an intimate look into those raw moments. It also gets you wondering: How will my story play out?
Start with: Whole Foods Market: John Mackey
3. To prepare for your upcoming VC meeting, try The Pitch
This Shark Tank-style show features real companies pitching to real venture capitalists. It's an intense and sweaty palm inducing 30-minutes of pitches, hard questions, and defensive bantering.
For those who are about to get into the fundraising world but want a less dramatic but completely honest reveal of what goes on behind doors, The Pitch is a candid experience of just that. It'll make you think of your company in a whole different way.
Start with: Babyscripts (Season 2, Episode 1)
4. To truly understand and commiserate with the startup life, binge-listen to Startup Podcast
Season 1 will always remain one of the most well-crafted seasons in which Gimlet Media founder Alex Blumberg records every single moment of his entrepreneurial journey. It includes his infamous nervous pitch to big-time VC Chris Sacca.
Later seasons of the show include the journey of other startups but if you're looking for another multi-episode story, Season 4 is an emotional and riveting look into Dov Charney, founder and former CEO of controversial American Apparel, who is on the journey to starting a new apparel business again.
5. For those moments when you don't want to listen to entrepreneurial stuff but you still want to learn something new, then play Reply All
This one's about the internet. As vague as it sounds, the show is hosted by PJ Vogt and Alex Goldman, a hilarious duo (seriously -- they have a contagious laugh) that investigate weird technology-related phenomena. From investigating how their boss' Uber account started accepting rides for a stranger in Russia to their mind-blowing explanations of convoluted tweets, this show teaches listeners about things they never knew in the most engaging and entertaining way possible.
Start with: The Russian Passenger (Episode #91)