Much has been written in this column over the past few years about company culture and corporate transformation. In this article, we will put all of those pieces together to form a program that you can use to transform your enterprise.
Here are the 6 key dimensions that should form your corporate transformation program:
1. Visioning and Transformation Planning
Visioning and Transformation Planning Services focus on creating these essential elements of transformation:
- Corporate Vision Story Development
- Organizational Design and Re-organizations
- Mission and Values Development
- Objective Setting/Measurement Strategies
- Scenario/Business/Marketing Plans
- Merger/Business Integration Projects
These elements help to set direction and determine the necessary strategic change targets essential to drive transformation. Firms like mine, use a variety of methods and techniques from our standard planning methodologies to help establish momentum and keep transformation efforts on-schedule and on-budget.
2. Business Transformation Methodology and Next Practices
Business transformation practices can take many forms. Their focus is to assist in:
- BPR Program Implementations
- Customer Experience Transformation
- Service Delivery Design
- Work Unit Reorganization
- Workflow Improvement
- Quality / Productivity Measurement Implementation
- Business Operations Re-engineering
Regardless of the chosen approaches, you must ensure that they serve to create the work products needed for your success.
3. Employee/Organizational Engagement Outreach
Employee Engagement is a key element of corporate transformation. Without it, no one will follow. The initiatives involved here ensure personnel buy-in and commitment, while enhancing morale. As the tough economic climate has led to productivity declines and a general lack of enthusiasm about the future, Engagement initiatives have never made more sense. Here are the key elements of the transformation program:
- Socialize Corporate Vision and Organizational Design Changes
- Promote Understanding of Long-Term Strategic Direction
- Build Commitment To Business Transformation Efforts
- Internalize The Company Brand
The keys to success with this type of work involve the articulation of a compelling vision about the future and the ability to show every staff member where they fit within it. After all, everyone wants to be part of something special. Your Engagement effort must safeguard that your staff will be committed to the enterprise as it evolves.
4. Workforce Inclusion Efforts
It is a competitive reality that today's global businesses cross both borders and cultures. The increases in the off-shoring of work and the potential stiffening of trade barriers are strong indications that the trend will not end any time soon.
As a result, staff members hail from all sorts of ethnic, educational and socioeconomic backgrounds forming a broad and bright mosaic within the organization. This medley of skills and talents promotes new ways of thinking and executing. Accordingly, the corporate culture is shifting, evolving, and improving.
Your company must be sure to leverage its diverse workforce to achieve success within the new epoch and your workforce inclusion efforts within the broader corporate transformation program is indispensable.
5. Continuous Employee Improvement Tactics
Continuous Employee Improvement is an essential management philosophy that prepares employees to deliver expected results, tracks performance against those expected results and rewards personnel when outstanding results are delivered.
Current corporate training and performance measurement paradigms seldom work that way. Most are not integrated and place emphasis only on training and measuring on a work step basis. At best, these kinds of approaches offer only incremental improvement opportunities. It seems that many of the existing programs have lost sight of the overall business results being sought.
This part of your corporate transformation program, on the other hand, must bring training and work measurement activities together; integrating them into a mutually dependent whole aimed at changing behaviors and improving business performance.
6. Results-Focused Communications
Communicating relevant information to all with a need to know is the single most important thing a company can do. It builds trust among employees. It gains the confidence of the investment community. It establishes solid relationships with customers and suppliers and all other stakeholders. It is, however, extremely difficult to accomplish
Ultimately, organizations that are serious about improving results, must establish a program aimed at managing corporate communications deliberately, providing consistent and reliable means for conveying vital business information.
You must institutionalize a fool proof Results-Focused Communication agenda within the corporate transformation program.
To close, I hope that these 6 dimensions of change make sense and resonate with you. With any luck, you will work to forge them together to form the 6 pillars on which you will drive your corporate transformation. As always, please reach out to me directly if you would like a sounding board to assist you in your efforts.