First and foremost, creating a Cross-Cultural Workforce is about leveraging the differences that exist among personnel as a means of gaining a competitive edge in the marketplace. Placing any kind of moral or ethical judgment on the subject only serves to complicate it.

Certainly, companies have a social responsibility within the markets they serve. However, the leveraging of a diverse workforce is not an obligation, but, a choice. Businesses inevitably choose to do whatever is needed to enhance business value. Business leaders should choose to institute inclusive behavior because it makes for better performance.

With that said, when a business chooses to build a Cross-Cultural Workforce, it can expect the following results:

Upgraded Quality--the best and brightest are attracted to an attractive work setting. If you become recognized as an employer that develops and promotes a wide array of people, you will have created an attractive work setting and improved workforce quality in the process.
Enhanced Performance--a work environment that fosters inclusion and provides opportunities for staff to be heard and valued will perform better than ones that fail to recognize employees because of differences in age, race, gender, religion or sexual orientation.
Greater Access to New Markets - a diverse workforce can introduce a business to a diverse and broad customer-base that it may not have reached otherwise. It is one of the reasons that business leaders should recruit and retain staff that reflects the needs and interests of the customers whom they service. The diversity of the global marketplace demands that providers understand customer needs and wants.
Enriched Decision-Making--difficult problems and challenges require new and different perspectives. By virtue of greater diversity, a cross-cultural workforce promotes new ways of thinking and doing. New behaviors bring improved decision-making and leadership styles to an organization.
Fashionable Culture--the differences in thoughts and motivations that come when establishing a workforce comprised of a kaleidoscope of cultures can introduce a level of energy and originality that will make for an irresistible work setting--such a business is capable of becoming a juggernaut within the marketplace.

Collectively, these elements encompass the business case for building Cross-Cultural Workforce. If you seek these kind of benefits for your business, you need to re-think your existing cultural paradigms and re-caste them in ways that will help your company leverage the individual differences that exist among its workforce.

Clearly, the time has come for businesses to come to grips with the underlying attitudes, beliefs and expectations of its personnel and provide the thought leadership needed to ascertain success in the continuously evolving and globally-minded epoch of the early 21st century business world.

Published on: Jun 1, 2015
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