As marketers, we live busy lives. We're under pressure to learn as much as we can as quickly as we can so that we can ride trends and help our brand to reach as many potential customers as possible. The problem is that as marketers we are also busy creatures that spend a lot of time putting out fires.
That's where podcasts come in. Because they use audio content, rather than written or visual content, you can listen to them on the commute or have them on in the background when you're at the gym. Perhaps that's why podcasts are so successful. After all, the numbers speak for themselves. In fact, 21% of Americans listen to podcasts, which is 57 million. That's the same percentage of people that are Twitter users, and only 13% of the country uses Spotify. Podcasts are huge.
And yet despite that, it's not always easy to get started. People don't know which shows to listen to and whether they're wasting their time by giving a new show a chance. That's where this list comes in. Here are just ten of the podcasts that marketers should be listening to in 2018.
No list like this is complete without a shout out for Gary Vaynerchuk, the bestselling author, celebrity and thought leader who's behind #AskGaryVee. The show asks people to submit their questions and then Vaynerchuk answers them with a rotating panel of celebrity guests. If you're not a huge fan of audio by itself, you can also head over to Vaynerchuk's YouTube channel, where you can see a behind the scenes take on the show for a little extra inspiration.
This show is hosted by Unbounce, a company which knows a thing or two about digital marketing. The product that they offer is designed to improve bounce rates on landing pages, and their podcast is dedicated to the art and science of carrying out state of the art digital marketing campaigns. They also regularly welcome guests on to the show, which allows you, as a marketer, to discover all sorts of new points of view on the industry.
If you've ever heard of Social Media Examiner then you should know what to expect here. This podcast is hosted by SME's Michael Stelzner and is another of those high caliber shows that welcomes all sorts of special guests from different walks of life. As a publication, they focus on sharing the latest news in the social media space, and as a podcast, they focus on discussing and dissecting it.
This weekly podcast has a fairly heavy focus on copywriting, but it also covers topics like SEO, email marketing, digital marketing and much, much more. It takes the form of an interview with some sort of subject matter expert, and that means that no matter what it is that you're actually learning, you're sure to be learning from the best.
This is another one of those podcasts which takes a certain amount of kudos from the company which publishes it. The Science of Social Media is the brainchild of Buffer, and it aims to cover all aspects of social media marketing from the basics to the more advanced elements that were previously left to the experts. They welcome expert guests, of course, but the best thing about the podcast is that they have a heavy focus on the metrics that make social media marketing so inherently measurable.
If you're listening to podcasts over coffee then you could do worse than listening to marketing over coffee, which is more informal than others and which turns that to its advantage by creating the kind of podcast that makes for great background noise whilst simultaneously actually teaching you stuff. The podcast itself is recorded in a coffee shop in Boston and as a listener, you can sense that in the way it's presented. Just take our word for it and listen to it.
You might have heard of Ferriss thanks to his bestselling book, The Four Hour Work Week. The Tim Ferriss Show is his podcast, and it shares all of the insights that you might have come to expect if you're familiar with his work. It's regularly cited as one of the best podcasts period, regardless of genre, and if you're not listening to it then you're missing out.
#8 VB Engage
This is yet another podcast that comes to us via a big name publication. This time, it's VentureBeat's Stewart Rogers and Travis Wright that are behind the microphone, and while this podcast doesn't focus specifically on marketing, it does welcome all sorts of interesting guests on to the show while touching on topics that are relevant to marketers all over the world.
#9 Social Pros
This one comes to us via Convince and Convert and it's earned its place on this list thanks to its position of one of the most popular marketing podcasts in the world. Hosted by Jay Bear and Adam Brown, it's a great way to stay up with the ever-changing marketing landscape whilst simultaneously getting the experts' take on what those changes mean in practical terms. Definitely one that's worth a listen.
This Old Marketing Podcast isn't any old marketing podcast. It's co-hosted by Joe Pulizzi and Robert Rose and focuses largely on the power of storytelling, both in digital and offline marketing. It won't necessarily give you a practical list of things to do, but it will give you food for thought and that's arguably more important.
By now, you should have seen that there are plenty of podcasts out there and that the next step is to actually go out there and start listening to them. Give a few different podcasts a try and figure out what you like and what you don't like. With a bit of luck, there'll be a few on this list that will capture your imagination and start filling you up with inspiration.
That inspiration will only get you so far, though. Be sure to actually act on that inspiration and to put some of the tips that you learn into practice. Only then will you start to see just how powerful podcasts can be. Good luck.