If you're a fan of Krispy Kreme doughnuts, (and who isn't), the company just announced something that should make you very happy. Starting this Saturday, Krispy Kreme will start delivering doughnuts from its 350 locations nationwide. Of course, you have to be within 10 miles of one of those locations, but if you are, you can order online and they'll bring your favorite doughnuts to your home.
Krispy Kreme National Delivery is here! To celebrate, this #LeapDay, we're delivering 5 Dozen FREE doughnuts to those who bring us the world's most special deliveries, 2020's Leap Day Babies! FREE doughnuts, delivered FREE! https://t.co/DaLwXygbVo-- Krispy Kreme (@krispykreme) February 24, 2020
The delivery service is a partnership with DoorDash, which will charge a $4.99 fee to bring you doughnuts or boxed coffee. Customers can order online, or within the Krispy Kreme app.
This isn't the first time people have tried creative ways to get their hands on Krispy Kremes. You may remember last year the company first tried to shut down an entrepreneurial college student who drove four hours each way from Minnesota to Iowa to buy doughnuts and then resell them on campus.
Eventually the company changed course and decided to work with the student, even committing to donating 500 dozen doughnuts to the cause. While the new delivery service isn't going to reach quite that far, it's a welcome expansion from a pilot program the company started in 2018.
As if doughnut delivery wasn't enough, the company has a special delivery promotion to draw attention to the new service that's really smart. You may have already figured out that this Saturday is Leap Day. Being a Leap Day baby is probably pretty cool, but let's face it, you only have a real birthday every four years. So, Krispy Kreme says it will deliver five dozen doughnuts to hospitals this weekend to help celebrate these special birthdays.
To get the freebies, you just have to tag a photo of your Leap Baby with @KrispyKreme on Twitter or Instagram, with the hashtag #KrispyKremeSpecialDelivery.
The reason I think this is such a smart marketing move is that Krispy Kreme has an extraordinary following. With this new service it found a way to give its customers what they want, while maintaining the quality they expect.
The best marketing campaigns are the ones that delight customers, and tie into what they already care about. That's a lesson for every marketer and it's worth considering here. When you think about how to win the affection of your customers, sometimes it's as simple as making it easier for them to get what they want.
Plus, everyone loves free doughnuts and babies.