I'm getting ready to launch a project in a few weeks, and I want to share the real emotions that go along with this process. 2015 is a year of experimentation for me, so I'm happy to peel back the curtain and share my thoughts, hoping my fellow entrepreneurs can relate.

On one hand, I'm doubting myself. I'm worried no one will buy the new product and that I'll look like a failure. I'm worried people will buy it and then hate it, which leads to people hating me. There's always a strong sense of vulnerability when you launch something new. It seems like every time I have a positive thought about this project (especially when trying to crunch to potential revenue numbers) a doubtful thought shoots across my mind to attack the positivity.

On the other hand, I'm really excited. I love creating new things. I love the process of coming up with an idea and then voraciously executing on it. I love knowing that I'm creating something completely unique, and that I know it will bring people value if they're willing to invest in it.

One thing I don't do with new projects is get too high or too low with my emotions. Do I have expectations that things will go well and the inventory will sell out? Sure I do. But the types of projects I'm working on don't hang their success hat on a certain number of sales. Plus, this specific project won't make or break me. It's a smaller project in the grand scheme of my body of work, so I treat it as such.

Too often people think the next thing they'll create (or do) will be their last.

I try to never let my mind wander to those places. Instead, I use everything as an experience to move forward. By putting this new project out into the world one of two things will happen:

1. People will buy it, enjoy it, and I'll feel successful.

2. People won't buy it. I'll try to get feedback on why not, and I'll learn from that process and apply my findings to my next project.

Too often we let our emotions mix too deeply with our work. I pour all my heart and soul into my projects, but I remind myself that I can always create new things. This next thing won't be my final creation--at least I hope not!

As entrepreneurs and creators, we need to be scientific, not emotional, with our work. We need to accept the fact that our thoughts, especially during the creation and pre-launch phase, will shoot all over the place and probably get stuck in the dark corners of our minds. This is normal, and it will pass if you don't let it consume you.

Work is work. Plain and simple. It's something you do for money and hopefully to bring value to other human beings on this planet. If you can make a separation in your mind between work and how you should feel as a person, the process of creating and launching gets easier and easier.

I've found that the more I create, the less I worry about the success or failure of a project. The more I put out into the world, the less importance I put on each individual project. I have tons of ideas and side projects and I'd implore anyone reading this to do the same.

As my good friend Paul Jarvis says: "Launching means giving up control."

It's absolutely true. Coming to terms with that reality will make us better creators, and we'll be more prepared to accept whatever happens.

For anyone reading this article who is in the creation or pre-launch phase of a project, I'd posit that you write a similar article. It doesn't ever have to be published, but at least write out your thoughts. Write out your feelings. Write out your raw emotions. Come to terms with them and give them just a few minutes to occupy your thoughts. Then move on.

If you're interested in learning about my new project, you can check out One Week To Profit.

Now get back in your creation cave and finish up that project you're working on!

Published on: Mar 26, 2015
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.