With a seemingly endless list of web and social media tools to choose from, you might need help sorting out the best from the rest. Here are some great options for web analytics, SEO, graphics, and content:
1. Quill Engage. You've probably checked out your website's Google Analytics data and found it to be fairly confusing and often less than helpful.
Quill Engage generates, and delivers to your inbox, weekly and monthly reports with easily understandable narratives communicating key metrics: content engagement, web traffic and sources, referrals, paid search, and audience segmentation. It’s great stuff that highlights key performance drivers and provides actionable recommendations.
2. MozLocal. People may search for you but not be able to find you, and this tool ensures you’re included in business listings on the sites, apps, and directories that factor most into local search-engine results.
3. HubSpot's Blog Topic Generator. Think you've written every possible blog post related to your business? This handy tool generates a list of blog topics after you type in a few keywords.
5. Canva. Haven't found the image or graphic you need and Clipart doesn’t cut it? Canva is an easy-to-use graphic design tool that also helps resize graphics to fit website pixel requirements.
6. Buffer. Buffer is a powerful social media tool (here are some tips for getting more out of your tweets) that sends your updates to Twitter, Facebook, LinkedIn, Google, and App.net. It also has built-in analytics to help you understand why certain posts are working well, and the best times to publish updates, depending on your audience. Plus, you can collaborate with your team to keep your accounts topped up with fresh content.
For an easy-to-use tool to manage your company’s social media presence, check out the newly launched Buffer for Business.
(I also like Buffer simply because of how the business is run.)
7. Followerwonk. Social is important, but knowing whom you reach with your social content is a key part of the equation. This tool analyzes your social presence to present biographical information on who is following and tweeting about you or your competitors.
8. Trello. Your website is up and running, and you're enjoying new inbound leads. But how do you manage to keep everything organized while still juggling other parts of your business?
Trello is a free project-management tool that lets you and others on your team create checklists and track ongoing projects.