Nearly 100 million people are currently blogging. (Granted I made that number up but I'm sure it's directionally accurate.)

Add to that the billion or two people (another surely directionally accurate number) posting to various social media sites.

That's great... but if you're not a designer it's hard to create awesome graphics for those posts and updates. (Just like it was hard to take nice photos unless you were a photographer--at least before smart phones and Instagram.)

And that's a problem the folks at Buffer, a tool that lets you schedule, automate, and analyze social media updates, has tackled by launching Pablo, a free tool that lets you design engaging images for social media posts in less than thirty seconds.

For real. I tried it with one of my recent posts:


While aesthetics are definitely important there's another compelling reason to create your own graphics: placing images in social media posts can increase engagement by up to 150%.

To kick-start your own ideas, Buffer co-founder Leo Widrich sent me some some examples of images created by Pablo beta testers:

Facts and Stats

Got a shocking statistic or a fun fact? Help it spread farther with a visual treatment. Share your stats image to social media, or use them in blog posts:


Product Images

I have a friend who sells jewelry on Etsy, and we're always discussing new ways she can stand out in a crowded marketplace. I bet many other folks feel the same way.

One idea could be to share some appealing product images via social media, and Pablo can lend a hand:


Conversation Starters

One thing we love to do on social media is share what we call "conversation starters." They're not intended to sell anything or promote any content--they're just to start a fun conversation!

Pablo images are a great way to make these community-engaging posts even more fun:


Events and Announcements

If you regular hold webinars, meetups, conferences or other events, you can add Pablo to the mix for a simple way to share your news:



Sometimes a visual can be quicker and easier to understand than written words--and often a bit more portable as well. Pablo can lend a hand with short lists of items or even sharing a short recipe: