I was two hours into a long drive home when I decided to stop at a Wendy's. (I enjoy the occasional Frosty even though my waistline does not approve.)

Although it was early evening there were no customers in the dining area. "Cool," I thought, "this won't take long."

I stood at the counter. No employees were in sight.

I waited.

After about thirty seconds I assumed they don't realize they had a customer. I coughed that fake cough you do to get attention. (Admit it: you've done the fake cough.)

I waited. Nope.

I shifted a couple feet to the side and spotted three employees in the back. One was either kneeling or squatting, so I could only see the top of his or her head, but the other two were standing, one facing away and one facing me.

I waited. Nope.

I shifted a foot to one side, hoping movement would attract attention. It did. The employee facing my way saw me. We made eye contact. "Cool," I thought.

I waited. Nope.

I turned back and looked at the dining area. At one table sat an employee apparently on break. He looked up and we made eye contact. "Cool," I thought. "He'll let someone know they have a customer."

Nope. He went back to looking at his phone.

Huh. At fast food restaurants there is always someone there to take your order. Sure, sometimes the lines are long or the service slow, but you never have to wait at the counter for someone to say, "Can I help you?" If anything it's the other way around -- someone is ready to take your order before you know what you want, and you feel like you're making them wait.

I tried to decide what to do. Should I knock on the counter to get attention? Should I call out, "Excuse me"? Both ideas seemed stupid; at least two employees already knew I'm there. (Besides, I'm the kind of guy who won't even follow the advice of a "Ring bell for service" sign because doing so feels rude. I know it's not logical, but that's what I {don't} do.)

So I waited a little longer. After what felt like about five minutes but may have only been two or three -- when you're conditioned for something to happen in seconds and then it doesn't, your sense of time gets skewed -- I left.

To paraphrase the Soup Nazi, "No Frosty for you."

Keep in mind I did not feel discriminated against. I'm a middle-aged white male so ordinary that calling me "vanilla" does a disservice to vanilla. I tick none of the unfortunately all-too-common discrimination boxes (unless you're adamantly opposed to bad haircuts.) Unlike the millions of people for whom the potential of discrimination is a horrible fact of everyday life, I'm a middle-class white guy who has no idea how it feels to be treated differently.

But I do know what it feels like to stand and not get waited on, whatever the reason might have been. And I know that sucks.

If your employees ever treat someone poorly-- for any reason -- don't turn a blind eye. No one is perfect, so it's your job to coach and mentor and lead.

Not only is treating people well the right thing to do, it's also good business. While one swallow does not a summer make, and one or two Wendy's employees does not the entire chain make... I will probably always think of that night whenever I'm tempted to stop for a Frosty.

While your company should be judged by the sum of all its actions, it is hard for your customers not to view your business through the lens of one bad experience.