When you're searching for the best way to succeed--whatever the word "success" means to you--seeking input is natural. We're trained to actively solicit opinions, bounce ideas off other people, and run ideas up proverbial flagpoles so we can harness the power of the group to make the best decisions.

The problem is, the main power wielded by group thinking is the power of the middle ground. Groups grind away the edges and the sharp corners. After all of the input and feedback and devil's advocacy what remains is safe, secure...

...and similar.

If you want to be different and achieve differently, the only person who matters is you. Group decisions give you an out. Other people can be at least partly responsible. Other people can be wrong.

As Formula E driver Nelson Piquet, Jr. describes in the Inc. video above, "You have to do your race. You have to maintain your own strategy. You have to focus on what you have, the tools you have, and really build and move forward with what you have and the plan that you made."

That's why, if you want to succeed, focusing on your goals--and your path--is everything. What other people do is interesting, but ultimately not important. What matters most is your path: your goals, your strategies, your decisions.

Simple example: A very nice lady asked me to speak at a local business function. I was flattered. It sounded like fun. I almost said yes. Then I remembered that I have at least six other things I need to do that are more important--things that will help me achieve goals I've set.

But still: I hate to say no to people. Then I remembered Derek Sivers's credo: "No 'yes.' It's either 'HELL YEAH!' or 'no.'"

Since agreeing to speak would not have even been a "yes" but an "oh, OK, I guess so," I politely turned down the opportunity.

And I was immediately glad I did.

The key to using the "Hell yeah!" approach in business--and in your personal life--is to focus on the only person that really matters when you make a big decision:


When you make a decision, when you set out on a path, it's all on you: your vision, your passion, your motivation, your sense of responsibility. When it's all on you, you will try harder, if only to prove others wrong.

You will persevere, if only to prove yourself right.

And that's especially true when you start out by thinking "Hell yeah!"

Say you're trying to choose a location for a business. It's easy to decide six or eight "OKs" equals "awesome!" It's easy to check off mental boxes: "Parking, OK; traffic volume, OK; storage space, OK" and decide an average location with no real negatives--but also with no outstanding features or qualities--is a great location for your business.

But, of course, it's not. An absence of negatives never equals a superlative. Look for excellent, not acceptable.

Never settle for "good enough."

Make as many decisions as you can based on the 'Hell yeah!' principle and you will be a lot more successful...and a lot happier.