Every year companies spend millions of dollars designing and in many cases re-designing their logos. Color plays a huge part in logo design--but what do those colors mean, and what do they say about your company?
Here's a neat infographic from FinancesOnline.com that shows the attributes associated with various colors.
It also shows the influence of certain logos (67 percent of 2- to 3-year-old children can correctly match logos to products) and describes how much some logos cost (the BBC spent $1.8 million on its logo redesign; Microsoft spent $0.)
Oh, and the original Twitter bird logo was purchased for $15 (reportedly the original artist received $6.)
Check it out!