If your small-to-medium sized tech business is based near New York or Washington D.C., you've probably spent the last several days focused on one thing:

Amazon is invading your home turf. And they're hiring. To the tune of 50,000 new job openings over the next 10 to 12 years.

Seems daunting. But here's something you may have overlooked: Amazon needs to compete with you, too.

Despite the stiffest competition in the world, my company, Arkadium, is regularly listed as a best place to work, both regionally and nationally.

Take it from me: You can compete. You just need to understand where you have the edge.

What You're Competing Against

Let's get this out of the way first: You'll never be able to offer your employees a discount on all their Amazon purchases. 

My company is a profitable mid-sized business. We're regularly competing for talent with companies like Google, Facebook - and, now, Amazon - that have outrageous benefits designed to impose golden handcuffs on their employees.

Here are some real-life perks that these companies offer: on-site dentistry, car wash services, basketball courts, haircutting services, spa treatments, daily meal catering and even dry cleaning. In addition to all those, Google has an employee bus to provide transportation to and from the office each day.

It also goes without saying that these types of Goliath businesses are the ultimate resume booster for job candidates, and they'll typically pay at the higher end of the market or above.

But none of this should stop you from competing in the hiring market.

Why You Shouldn't Be Afraid

Without even realizing it, your smaller company already has a leg up on the behemoths.

One aspect of larger workplaces that works to their disadvantage? Bureaucracy. Employees -- especially younger ones -- are increasingly resisting bureaucratic structures. At a company with less personnel, there are less tiers of management to escalate through, which translates to a closer connection to management.

This closer connection manifests in several ways -- the most important of which is transparency. With less steps between management and employees, important information trickles down more directly and more often.

At my company, I hold a team-wide meeting to update everyone on our finances every quarter. Additionally, everybody is kept in the loop about our progress and any potential new products in the works. Within Amazon -- a publicly traded company with thousands of employees - this level of communication just isn't possible.

Another appeal of a smaller structure lies in greater employee understanding of how their roles directly impact the business. In larger businesses, it's easy for junior employees to develop hamster-wheel syndrome, doing their daily work with no clear idea of how it translates to success for the company.

At Arkadium, we acknowledge every employee's accomplishments -- big or small -- and track them back to larger personal objectives that directly feed into larger company goals. This also accomplishes another goal: a clear path to career progression for each employee. Our company has seen a number of employees progress from entry-level jobs to leadership roles, and our structure doesn't just make growth feasible, it encourages it.

The Elephant in the Room

There's also one other area in which your company has a key advantage: being on the right side of history.

It's no secret that Amazon's rise has coincided with a number of detriments, from the vanishing of smaller retail shops across the country, to taking over space originally held for affordable housing.

The Amazons and Facebooks of the world can't seem to stay out of negative headlines. And younger job seekers have taken notice.

"Before it was this glorious, magical thing to work there," an 18-year-old computer science student told The New York Times, speaking specifically about Facebook. "Now it's like, just because it does what you want doesn't mean it's doing good."

Heather Johnson, a district president for a tech job staffing agency added another important note about younger job seekers. "They're not just going to blindly take a company because of the name anymore," she said.

Employees want to feel good about the work they're doing. And it's becoming clearer every day: At a company like Amazon, they may not get that chance.