If you were looking for someone to teach you how to become a better writer, you probably couldn't do any better than Steven Pinker. The famed Harvard linguist is the author of several bestsellers, and Bill Gates even called one of them his favorite book of all time.
Obviously, when it comes to turning a correct and compelling phrase, the guy knows what he's talking about. And thankfully, he's willing to share.
Back in January, Pinker took to Twitter to boil down his wisdom on good writing into just 13 tweets (hat tip to Boing Boing). Even the most time-strapped professional has enough time to digest such simple rules, which are all but guaranteed to greatly improve a skill that experts insist is key for success, no matter what field you're in. Here they are:
Reverse-engineer what you read. If it feels like good writing, what makes it good? If it's awful, why?
Prose is a window onto the world. Let your readers see what you are seeing by using visual, concrete language.
Don't go meta. Minimize concepts about concepts, like "approach, assumption, concept, condition, context, framework, issue, level, model, perspective, process, range, role, strategy, tendency," and "variable."
Let verbs be verbs. "Appear," not "make an appearance."
Beware of the Curse of Knowledge: When you know something, it's hard to imagine what it's like not to know it. Minimize acronyms and technical terms. Use "for example" liberally. Show a draft around, and prepare to learn that what's obvious to you may not be obvious to anyone else.
Omit needless words (Will Strunk was right about this).
Avoid clichés like the plague (thanks, William Safire).
Put old information at the beginning of the sentence, new information at the end.
Save the heaviest for last: A complex phrase should go at the end of the sentence.
Prose must cohere: Readers must know how each sentence is related to the preceding one. If it's not obvious, use "that is, for example, in general, on the other hand, nevertheless, as a result, because, nonetheless," or "despite."
Revise several times with the single goal of improving the prose.
Read it aloud.
Find the best word, which is not always the fanciest word. Consult a dictionary with usage notes, and a thesaurus.