Perhaps you've seen those tabloid photo spreads that announce, "Celebrities, they're just like us!" and include pictures of A-listers standing in line at the supermarket or picking up their kids from school in sweat pants.

I'd like to suggest a new entry to the editors. How about, "Celebrities, they're just like us. They too want to drink a ton of tequila and not regret it desperately the next day!" According to a recent Business Insider profile of George Clooney's new business venture, Casamigos tequila, the actor-turned-entrepreneur could be the section's first poster child.

"As you do in Mexico, we would drink a lot of tequila."

The fun and lengthy company profile by Allison Millington is based on an in-depth interview with Clooney's good friend and business partner (also supermodel Cindy Crawford's husband) Rande Gerber. Apparently, Gerber and Clooney own side-by-side vacation homes in the same Mexican resort, and their adventures there spurred their new joint business venture.

"As you do in Mexico, we would drink a lot of tequila. We'd go out to bars and restaurants and bartenders would recommend them. Some were good, some not so good, and some expensive. There came a point where George turned to me and said, 'Why don't we create one that's perfect for us?'" Gerber relates to Millington.

Among the qualities of the perfect tequila was, you guessed it, the ability to drink large quantities of it without ending up with a near-death hangover the next morning. You'd think that might be mighty hard to manage, and apparently it was. But it turns out, it's not impossible. "Almost two years and 700 samples later -- it was perfect," Gerber reports.

From hangover-free dream to business reality

Millington's article contains lots of other details of the pair's quest for the perfect tequila (apparently it was conducted largely via motorcycle), as well details of how the two good-looking entrepreneurs decided to market their product and how it's selling (answer: thanks to Clooney's name and a punch of industry awards, like hot cakes). It's well worth a read in full for fans of Clooney, tequila, and a good entrepreneurial tale.