New Coke, a Donald Trump themed board game, green ketchup, and a giant digital camera released by Kodak in 1995 years before anyone knew what to do with it.

All these products were spectacular failures, but that doesn't make them worthless.

In fact, according to Samuel West, an innovation researcher and chief curator of a new Failure Museum, which opened it's doors in Helsingborg, Sweden this month, these near misses and complete disasters deserve preservation and respect.

The museum's collection of epic flops, gathered from EBay, donations, and the occasional dark alley deal is designed to showcase and celebrate the risk inherent in innovation.

"The purpose of the museum is to show that innovation requires failure," West has explained. "If you are afraid of failure, then we can't innovate." The museum's goal is "to encourage organizations to be better at learning from failures -- not just ignoring them and pretending they never happened."

It sounds like the perfect offbeat travel destination for entrepreneurs too. But if you can't make it to Sweden to see the full collection of 60 or so items, fear not. A select sampling of the finest failures are making a world tour and will go on display in Miami, Berlin, and Amsterdam as well.

West hopes that would-be innovators are emboldened by viewing the high-profile (and often hilariously bad) flops.

"I really hope that you see that these mega-brands that everybody respects, they screw up," he told the New York Times. "I hope that makes you feel less apprehensive about learning something new. If you're developing a new skill, trying to learn a new language or create something new, you're going to fail. Don't be ashamed of it. Let's learn from these failures, instead of ignoring them."

If you can't make it to the museum, you can at least take a quick video tour: