It's no secret that Facebook changes its platform regularly. What makes this challenging for many page administrators is that the social media site doesn't issue big announcements every time it changes something. This means it's up to users to discover new functions and workarounds for the platform and then to spread the word. Luckily, there are plenty of people who happily share their favorite hacks.
Here are five tips that can help you manage your company's Facebook page better. Bet at least one of them will be news to you.
1. Log out of your Facebook accounts remotely
If you're managing a Facebook page on behalf of a brand, it could be risky business to remain logged in to Facebook while you're away from your computer. Your brand's account will be vulnerable, as anyone can post to it. Maybe you're working on a public computer at, say, a hotel. Or maybe you logged in from a friend's computer and left the session active. Not that your friends would do anything malicious, but we've all read stories about social media mishaps that happened when someone wasn't paying attention to his or her accounts.
But there's no need to panic when you forget to log out. From another computer or from your phone, just log in to Facebook, go to Settings, and click the Security tab. Here, click Edit on "Review and see where you're currently logged in to Facebook." In the dropdown menu that appears, select End Activity next to the locations you want to log out of right away and, just like that, your page is safe once more.
2. Make an archive of other people's status updates to share or reference later
Facebook recently rolled out a Save feature that allows you to archive posts with links from the brands and people you follow. This new feature is especially useful for those who follow the 70-20-10 posting rule (70 percent of posts come from your brand and add value to your community; 20 percent of posts consist of content from others, and 10 percent of posts are promotional). When you've made sharing other people's content a part of your posting strategy, being able to quickly pull from an archive of links saves you time. To save a post, go to the upper right-hand corner of the post and click on the grey arrow to reveal a drop-down menu. From there, select the Save option. Once you've archived a post, you'll be able to view it by clicking Saved on the left-hand column of your homepage. You can then share the link if you choose to.
3. Discover the real engagement of your status updates
Have you ever been disappointed with something you posted on your page because it received a low number of Likes and comments? Don't be too critical of those posts that appear to have low engagement. Even without delving into Facebook Insights, you can quickly discover the accurate performance of a post by clicking on its People Reached option, located on the bottom left of the status update. When you do this, a pop-up box will appear, displaying deeper metrics. What you'll often find is that a post with a small number of Likes and comments will have a far larger number of Post and Link clicks. Going beyond looking at just Likes and comments helps paint a clearer picture of the engagement of your posts.
4. Use Graph Search to find your older published posts
There are many innovative ways you can use Graph Search. One not-so-common yet helpful way to use it is to search for your brand's older published posts. This trick comes in handy when you need to reference an older post and you don't want to scroll down through your Timeline's history until you find it. To search for your older published posts, go to the Graph Search's search bar. Then type "Posts about 'X' by 'your page.'" An example would be, "Posts about Facebook contests by ShortStack." You can even simplify your search to "Posts by 'your page'" and filter your results down by time, location, content, tagging, etc. (Note: I've learned through testing in my office that not everyone's Graph Search functions the same quite yet, so this trick may or may not work for you at this point.)
5. Find out who your most engaged Facebook fans are
Have you ever been curious about who your most engaged fans are? If you have, check out Mavrck's Free Facebook Fan Grader. By analyzing your page's last 100 posts, Mavrck is able to identify your top 100 most engaged fans. Download your Fan Grader report as a spreadsheet or review the report online where Mavrck makes it easy to reach out to your top fans directly via private Facebook message.
This list is just the tip of the iceberg. When I initially started writing this post, I had 19 little-known Facebook hacks. If you have any other noteworthy Facebook tips, please share them with me.