Delivering a live video brings a whole bunch of benefits. You get a direct relationship with your audience: they're right there with you, making the broadcast feel as personal as a phone call. The audience is also together, sharing the experience and becoming part of a special club. And your viewers can interact with you and with each other. They can ask questions, chat, and engage. That's priceless.
But once the live video is over, your work isn't done. You can then repurpose that live video and give it a whole new lease of life. Here's how you do it.
First, you'll need to download the video. If you're using BeLive to enhance your Facebook Live videos (and you really should be), you can click on the ellipsis in the top right corner and click "Download video." You can rename the file if you want, but you'll now have the recording of your live video and you can get to work.
1. Edit the Video
The first step is to edit the video. Now, you don't need to go crazy here. You don't need to add any CGI special effects or even edit out the "umms" and "aahs" if you don't want to. You just want to enhance the packaging a little. You won't need to use any software more sophisticated than iVideo on the Mac or Video Editor on Windows.
The first part to cut is the beginning. Live videos begin with a greeting. You'll welcome everyone to the show, thank them for tuning in, and give people time to settle. A recorded video doesn't need any of that. So when you deliver the recording, welcome everyone, encourage questions, then pause and count down to the start of the broadcast. That's where you cut and begin the repurposed video.
The only other cut you need is at the end. If you've got any extra material after you've thanked your audience and invited them to share, you can remove that too. That's it. That's all the editing you'll need.
2. Add Music
Recorded radio shows usually have music. They start with a tune. They end with a tune. It helps to get the audience settled at the beginning and lets them know you're done at the end. I use Audioblocks.com. It's a royalty-free music service that lets you download lots of different loops and tracks in a bunch of different genres that you can then edit into your video. It's a subscription service and costs about $99 per year but I've found that it's worthwhile.
3. Create Show Cards
Show cards are the graphics that audiences see before they hit the Play button. They'll contain your name, the name of your video, perhaps a picture of you or any other information you want to add. This is the show card that I used for a late night radio call in that I do:
You can create this yourself or find someone on Fiverr.com to do it for you. It's just a small piece of graphic design work.
Distributing the Video
So you've edited the recording of your live video. You've taken out the blah blah at the beginning and at the end, and replaced them with some cool music. You've also added a show card so that people can see what you're offering. You've got a video with valuable content that you can place on additional outlets. Now you need to distribute it beyond Facebook.
YouTube will probably give you your biggest audience so add the video to your YouTube channel, using your show card as the thumbnail. You can change the title, and include any relevant tags. If you've interviewed someone, for example, then you should include their name as a tag to improve search results. You can even tag the names of people who ask questions. If they share, you're going to get a bigger audience.
Once you've put your repurposed video on YouTube, adding it to your own blog is going to be a breeze. Right click the video on YouTube and copy the embed code. Paste that code into the HTML of your blog post and you'll get the video in its own frame.
If you don't want to edit your video or put it on YouTube, you can also embed it into your blog directly from Facebook. Click on the ellipsis on the right, and you'll see Facebook's embed link. Click that link and you'll get the code you need.
There are a few other places that you can use to distribute the video. Vimeo can deliver extra views for very little extra effort once you've repurposed the video. LinkedIn is also becoming a valuable video platform, especially for B2B services. D.Tube looks like YouTube but it has an added benefit: it pays for your content in cryptocurrency that you can exchange for dollars and cents. Don't expect to strike it rich on the site but at least it pays, which is more than you can say about YouTube.
Finding a bigger audience for your video is simple enough but you can go even further. You can get creative, and reach out to a whole new audience.
1. Turn Your Video into a Podcast
Live videos are often talking heads. It will either be you talking to the camera, or you talking to someone else in front of a camera. It's not very visual. The content might be awesome but the audience doesn't need to look at the screen to get the benefit.
That means you can strip out the video and repurpose the content into a podcast. You can put that podcast on iTunes, Stitcher, Pandora, SoundCloud and anywhere else that people subscribe and listen to audio content. It's a very easy way to take your content and leverage it for a different market.
2. Create Soundbites
As you're interviewing someone live, you'll notice that they say some pretty awesome things. They'll throw in a great anecdote or toss out a memorable line. Make a note of those soundbites. Upload that part of the video to Splasheo and you'll be able to frame that short video in different templates with a human-powered transcription. You can then upload it to Twitter, to Instagram's IGTV, and to Karma, another social network that pays contributors in cryptocurrency.
Each of those platforms will help to promote your video.
So that's a bunch of different things that you can do repurpose your live video, from broadening the distribution to refiguring the content as a podcast, to creating easily sharable soundbites. The benefits don't end when the broadcast stops.