Many people believe that chatbots were invented to automate customer care processes; in reality, they're packed with capabilities that can help your teams across your entire company, and your marketing department is no exception. Every Marketer should have a chatbot marketing strategy. Chatbots are not just about automatio. They are about raising standards and enhancing customer experiences.

Thanks to advancements in the artificial intelligence (AI) and natural language processing (NLP) technologies that power chatbots, customers are finding it easier to communicate with them. As a business, you can gather a heap of data from your audience through your chatbot to improve your marketing efforts.

How To Create an AI-Powered Chatbot

Creating an AI-powered chatbot is more straightforward than in previous years. Thanks to chatbot tool platforms like ChattyPeople, you can create your own bot in a matter of minutes with absolutely no coding or programming knowledge. Some services are free and come with powerful tools that provide you with up-to-date insights, allowing you to learn about your customers with every interaction.

Whether you're a small startup or a large, well-established enterprise, it's important to embrace the chatbot revolution. With messaging applications taking over from social networks, you need to be able to reach your audience where they're most likely to be, and the best way to do so is by implementing a chatbot into your social media profiles.

Here are six ways you can use chatbots in your marketing mix.

Engage Your Audience Through Social Media

Social media messaging apps are definitely gaining traction. With consumers using these applications as their preferred methods of communication both personally and professionally, it's essential to create a social media messaging presence for yourself. While you may be available on social media, it's important that customers know they can instant message you or post comments on your business profiles.

Research shows that traditional advertising is slowly becoming a thing of the past. Consumers are more receptive to an inbound marketing approach, meaning they're less likely to engage with ads they've clicked. They're also more likely to engage in your marketing efforts if they seem natural. What's more natural than having a conversation through their favorite social media messaging apps?

Send Personalized Deals and Promotions

While advertising and marketing have become more targeted, as a brand, you should be looking to personalize as much of your marketing efforts as possible. This will make your customers feel valued and unique, thus creating a stronger relationship with your audience.

Because chatbots live on social media messaging applications, they're able to gather data from each user's profile, allowing them to personalize each and every conversation they have. In addition to learning each user's name, your chatbot will gather data regarding their shopping history and preferences, allowing it to send personalized advice, promotions, and deals.

Make the Payment Process More Straightforward

If your chatbot is being used for marketing purposes and has taken a consumer through a personalized shopping process like the one mentioned above, it's important that it's also able to take payments.

Offering your audience a seamless shopping experience will enhance your brand's reputation by allowing consumers to do everything from looking at products to buying them through your chatbot, thus increasing sales. This will also take some of the workload off your customer care team.

Gather Valuable Data About Your Audience

One of the most important aspects of every brand's marketing efforts is gathering the right data to learn about consumers' desires. While this process of gathering and analyzing data has improved significantly over the past decade, chatbots have taken it a step further.

Every conversation a chatbot has is recorded and can then be used to tailor your marketing efforts. Your chatbot may also be able to track your audience's shopping preferences, allowing you to analyze their habits and find out which products and services they like the most and which ones aren't as popular.

Aside from learning about your audience's shopping patterns, your marketing team will be able to analyze its conversations to:

  • Answer future queries more accurately
  • Learn how to up-sell and cross-sell
  • Gather an understanding of which queries your customers are asking most

This information will be valuable when creating your content strategy, as you will learn which keywords and terms are most used by your audience, thus replicating them in your content to further boost your website's SEO.

Qualify Your Leads

Qualifying leads is one of the most important marketing processes your team will face. It's the only way to ensure you're aiming your marketing efforts at the right people. While it's essential, it is also an extremely time-consuming and challenging process.

Your chatbot can save your marketing team time and energy by asking the correct qualifying questions to establish items for which your customer is searching and which product or service will best suit them. Your chatbot can work directly with your sales team by relaying the information it gathers in order for your sales department to make follow-up calls. Aside from saving valuable time for your teams, the process will also help increase sales.

Show Your Audience Your Brand's Personality

The nature of one-to-one conversations with chatbots is more personal because they're undertaken in natural language on the same platforms where consumers have conversations with their friends and families. While you shouldn't try and trick your audience into thinking they're talking with a human, your chatbot can add a level of personality to your brand, resulting in a higher level of engagement from your audience.

Because your chatbot is conversing with your audience on a much deeper level, it's important that you infuse personality into it in a way that best reflects your brand. With this, your chatbot can help grow your business by telling your brand's story, re-engaging consumers, and facilitating sales.

Despite bots being one of the hottest topics in the marketing world today, they're still in their infancy. By implementing one strategically into your marketing processes, you'll be able to engage and re-engage consumers and seamlessly lead them through your sales funnel while helping your company's overall operations and, of course, increase sales.

Published on: Aug 15, 2017