The ever-changing landscape of digital marketing is hard to dominate, especially when it comes to chatbots. Chatbots are relatively new marketing tools, and thanks to Facebook's adoption of the chatbot, among others, they are rapidly gaining momentum. Because chatbot technology is moving so quickly, it's critical to stay updated with the influencers who are driving change and innovation in the chatbot world. I've put together a list of the top 10 chatbot marketing influencers you should follow to stay up to date with new trends and techniques that will help you build a powerful chatbot marketing strategy. Most of them are also international keynote speakers.
1. Murray Newlands
Murray Newlands describes himself as an entrepreneur, business advisor, speaker, and founder of Chattypeople.com. He is a frequent contributor to prominent publications, such as Entrepreneur.com and Forbes.com writing extensively on the topic of chatbots. He also wrote a chatbot marketing guide. "Where 10 years ago every company needed a website and five years ago every company needed an app, now every company needs to embrace messaging with AI and chatbots."Murray Newlands source Top 10 Best Chatbot Platform Tools to Build Chatbots for Your Business
2. Dharmesh Shah
Anyone who is familiar with online marketing thought leaders will recognize Dharmesh Shah, or at least his company, Hubspot. Shah is a co-founder and CTO at Hubspot, a developer of software products to aid inbound marketing and sales. He has taken a strong stance on the importance of chatbots and was one of the driving forces behind the release of Growthbot, Hubspot's own chatbot.
3. Matt Schlicht
One of the biggest resources available for learning about chatbots is Chatbots Magazine, and its founder, Matt Schlicht, is one of the industry's top influencers. Known as one of the best social media guys around, Schlicht has earned a reputation for founding companies specializing in chatbot creation and AI marketing, like Octane AI. He wrote "The Complete Beginner's Guide To Chatbots" which is well worth reading.
4. Sujan Patel
Sujan Patel is an entrepreneur and marketer with more than thirteen years in the field. He has helped thousands of companies boost their online traffic and sales rates. Patel has founded numerous successful companies, including WedProfit and Mailshake. He has released a number of publications through Forbes.com and Entrepreneur.com regarding chatbots, covering effective uses in marketing and an introductory guide to chatbots, among others.
5. Michael Perry
Michael Perry, the founder of Kit CRM, has also made a huge impact on the world of chatbots. Kit CRM is a virtual marketing tool that focuses on conversational commerce - the same drive behind chatbots. Perry has successfully created a number of chatbots and has predicted the importance of chatbots in today's answers-first culture.
6. Adelyn Zhou
Adelyn Zhou is the co-founder and Head of Marketing at TOPBOTS, a company that offers growth-driven marketing services for companies to engage with their customers using chatbots. Zhou is also part of the Chatbot Magazine team, has published numerous blog posts on how chatbots can help small businesses, and is a co-author of the book Chatbots.
7. Bernard Marr
Although he focuses on big data analytics, Bernard Marr should be on the radar for any chatbot news fiend. Marr has already made a splash in the world of chatbots by publishing an article on what questions you need to ask your chatbot to get the most significant information. The connection between big data analytics and chatbots is irrefutable, so staying tuned to what this published author and data guru has to say can make a huge difference to later interpreting your metrics. As quoted by Bernard Marr -- "Artificial Intelligence is the broader concept of machines being able to carry out tasks in a way that we would consider 'smart'." AI is nothing but intelligence manifested by machines. And 'chatbot' is an exemplary example of AI. It is an AI based chat option. source How Chatbot and GPS augment customer experience for hospitality industry
8. Ben Parr
Ben parr is the co-founder of Octane AI and co-editor of Chatbots Magazine. Parr is an award-winning entrepreneur, investor, published author, and is the founder of DominateFund. He has written numerous articles about chatbots and how to successfully implement them in your marketing strategy. It is worth noting that Parr is a member of the Forbes 30 Under 30 list and is an active member of the Octane AI team.
9. Marlene Jia
Chatbots are relatively new; however, prominent publications are helping business owners understand how chatbots can help their companies. Malene Jia, in association with Adelyn Zhou, published Chatbots, a book that helps marketers build efficient bots on Facebook and other platforms. Jia is also the Head of Revenue and Operations at TOPBOTS and helps drive superior experiences for customers through chatbot technology.
10. Neil Patel
Neil Patel is a renowned digital marketing guru and has covered almost every single aspect of online advertising imaginable. He has founded huge marketing entities, such as KISSmetrics and Quick Sprout, and has recently acquired Ubersuggest.io, the popular keyword research tool. Patel has predicted the ability of chatbots to take over search engines, and how they can be used as conversion-based tools rather than a self-serving tool for customers. His input and knowledge of chatbots can be of huge value to marketers of any level, as well as business owners. Keeping an eye on these leading influencers will guarantee that you are up-to-date with the best techniques and practices to create efficient chatbots that help your customers while simultaneously moving them through your sales funnel.