Not only does the outside world judge a company based on the performance of its CEO, so do the employees. If you're a CEO and you think your team needs a boost in morale, ask yourself, "Why would customers and employees rally behind me?"
We've all heard stories of or even worked for companies that had a stand-offish CEO, one that made employees feel "less than." Most people I know like to see a leader who is more visibly involved in various aspects of the business, whether its development, operations or marketing. That visible investment in the day-to-day working environment can be motivating and inspiring to the whole crew, especially if it doesn't involve too much micromanagement.
With this in mind, here are six ways that you can have a greater presence as a CEO.
1. Walk the walk and talk the talk.
One of the first places to increase your presence is by looking and acting like a leader. Mark Zuckerberg could get away with wearing a hoodie because the revolutionary nature of what he built inspired most team members, regardless of what he wore.
You should know that your appearance will create lasting impressions with your team, stakeholders, and customers, so make sure that your grooming and what you wear make a good impression.
Besides your appearance, CEOs can also increase their presence by how they stand or sit, using less qualifiers, having a firm handshake, and perfecting conversational skills. If you need more assistance, you can always contact a coach or join a workshop that can help you develop your executive presence.
2. Be active online.
- It indicates that the company is innovative.
- It gives the brand a face or personality to identify with.
- It improves communication with employees and customers.
- It strengthens relationships with the media.
- It helps find and attract new customers.
- It gives the company a competitive edge.
When increasing your online presence, make sure that you leverage the company's website, show off your company blog, and use a variety of social media channels. Consider allowing your employees to banter with you online. It will show your customers and employees that you are human, and that you are aware of them as people.
3. Be organized.
If you're not organized at a CEO, this will show in everything you do. This includes being on the same page with your team. Use employee communication tools like Slack and customer relationship management software to help your team stay on the same page, stay organized and keep customers up to date.
When everything in your business is organized you will find that issues don't arise nearly as fast and productivity will rise.
4. Get out of the office.
Don't barricade yourself inside your office. It's imperative that you actually spend time with your employees if you want to inspire and motivate them. Whether it's eating lunch with them, working side-by-side with them on a project, or having a weekly meeting, you must make an effort to spend time with each of your team members. Listen to your employees, laugh with them, "high five" successes, show your personality.
This next part is really hard for some. Touch is important, whether you merely shake hands or pat someone on the shoulder. Look your employees and customers in the eye.
How much time should you spend on this? It's suggested that you spend around six hours per week with each employee. While this amount may seem daunting and unattainable to you, as the CEO of your company, it is a goal worth thinking about. How can you pursue this? By thinking along these lines you will begin to reap the rewards of your efforts.
5. Improve your emotional intelligence.
Psychology Today defines Emotional Intelligence as "the ability to identify and manage your own emotions and the emotions of others." Emotional Intelligence usually contains three skills; emotional awareness, the ability to harness emotions, and the ability to manage emotions.
You can improve your "EI" by:
- Reducing negative emotions.
- Keeping your composure.
- Being assertive when need you need to.
- Staying proactive and not reactive.
- Bouncing back from adversity.
- Expressing intimate emotions.
6. Ask for feedback.
How do your employees view you? The only way to know is by asking for their feedback on your performance. You can accomplish this by issuing surveys, having a suggestion box, or even launching an anonymous online portal. You will probably get the most honest feedback from an anonymous avenue for this information.
Once you've gathered this data, you can use the feedback to make adjustments in your leadership. How your team feels about you, how they feel about the company in general, and how you respond to your team and their suggestions will show you the best way to increase your presence.
Most people, no matter who they are, are a little hesitant to hear what others really think about them. But, as a CEO, can you really afford not to know what your employees think about you and your company? It is a little demanding and even pompous to think that you can impose changes in a company and ask for the support of your team in those difficult changes without expecting an emotional reaction at times. If you as the CEO stand with your team - as one of them - your employees will stand by you as well, and respect and admire you all the more for it.