Keeping up with all of your daily responsibilities can be challenging, especially since technology is constantly changing. This can be hard on content creators, who have traditionally felt a little more tethered to their office computer as they try to bring top-notch writing, video, graphics, and images to their websites. Mobile devices have become increasingly reliable for content creation in recent years, however. Instead of waiting until you get back to the office, you truly can curate, create, and analyze content from wherever you are these days, even if you're on the other side of the world.
Fortunately, there are reliable tools in place to make it easier. With the right app and a wireless connection, you can manage your marketing efforts while on the go. Here are six tools that can help keep your campaigns on track no matter how busy you are.
Content curation is a great way to access unique content without spending hours generating it. Feedly lets you read newspapers, magazines, and blogs directly from your iOS, Android, or Kindle device using RSS feeds. You can personalize the software to help you discover content that will meet your needs. When you do find something you're interested in, you can save it or share it directly from the app. Searches include articles, blogs, and YouTube channels.
If you're tired of keeping up with multiple social media accounts, Hootsuite has you covered. With just one action, you can post the same status update to Twitter, Facebook, and Google Plus (for the right price). If you need it to post at a specific time, you can also schedule it to go live well in advance. You can manage your Hootsuite activities directly from your mobile device, as well as set up others in your business to post as part of your team.
Riddle is designed to help you create content directly from your mobile device, using built-in photos and social media tools. This app recently emerged from beta to provide businesses the tools they need to deploy interesting content from a mobile device or a PC. Users have access to a variety of templates and quizzes for quick content creation, as well as a unique form of content called commenticles. Each of Riddle's tools is designed to make content creation quick and easy for busy professionals so they'll have regular content on their social media sites and websites.
4. Google Docs
Google Docs has become a go-to tool for businesses of all sizes. Using a mobile device, you can create, edit, and share documents with your entire team. If you're stuck waiting for a meeting and inspiration for a blog topic suddenly hits, all you have to do is fire up Google Docs and create a new file directly from your smartphone or tablet. If you enable offline editing, you can even work on the document when you lose your Wi-Fi connection, which comes in handy during international flights (or when you don't feel like paying too much for in-flight Wi-Fi domestically).
5. Cloud CMS
Like Riddle, Cloud CMS is an app that helps with content deployment. Cloud CMS is a little more involved, however, largely requiring the same amount of time as traditional content creation tools. Using integrated forms, you'll be able to create content, invite team members to edit it, and share it to your social media sites. This platform is ideal for businesses interested in having a team work together on projects, while also offering the convenience of working from an iOS or Android device.
If part of your content marketing efforts includes email marketing, MailChimp can help. The MailChimp Editor app lets you edit your email campaigns, collaborate with your team members, and send all of it directly from a mobile device. A separate but related app called Chimpadeedoo collects email addresses and stores them on your iPad or Android tablet, whether you're online or not. Once your device is connected again, it automatically adds those addresses to your MailChimp list.
With the right tools in place, you can keep your content marketing efforts going throughout your busy day, even when you're away from the office. Whether your challenges are primarily finding the time to create content or researching great topics, these apps are helpful resources to have on hand. Once you're able to move seamlessly from your PC to your mobile device, you'll be much more productive while also saving time.