As marketers have realized the power of images in online marketing, infographics have surged in popularity. In one image, an important concept can be conveyed through a combination of text and graphics. The best infographics are easy to understand while also being visually appealing, compelling consumers to click to enlarge them and read them in detail.

Although some people suffer from "infographic fatigue" from time to time, this type of content isn't going anywhere. Oddly, some businesses still don't realize the SEO power behind them. The text is embedded in the image, making it difficult for algorithms to recognize. But the very nature of infographics can make them an essential part of any content marketing campaign. Here are a few ways to put infographics to use in boosting your search rankings.

Make It Sharable

The first step in getting good results with your infographic is to offer content that will resonate with consumers. This often works best with statistic-based infographics, especially if they present a concept that is unique and timely. In addition to coming up with winning content, businesses should invest in professional-quality design for their infographics, even if it means only creating one or two a year. It only takes one well-performing graphic to build brand awareness and increase your online following, which you can then continue to win over with other types of content.

Require a Link

One of the biggest SEO benefits of infographics comes from the backlinks you'll get from the sites that share your infographic. When multiple sources link back to your site, Google's algorithms assume your content is of interest to many people to be cited so often. This helps mark you as a high-authority site, which boosts your search rankings. As you distribute your infographic, make sure you let everyone know that they are free to share it as long as they include your link. Make sure any embed code you create includes the link as a caption to further ensure you get credit.

Distribute to Media Outlets

Once your content begins being cited, you'll likely find other sources are using it in their own articles and blog posts. This is essential to SEO, since your infographic will be included with text that ranks well in searches. Distribute your infographic to various online media outlets as part of a press release, making sure to include your request to include a link to a specific page within your release. Journalists are always looking for interesting data to support the points they need to make on a specific subject and your infographic could be just what they're seeking. Your topic may be so interesting, it inspires original pieces.

Don't Forget Your Own Platforms

Once your infographic is ready, post it on all of your own online platforms, including your company blog. Invite others to share it when you post it and you'll likely find a few of your own customers and colleagues want to share it with their networks. Offer to guest post about it on other blogs within your industry for added exposure. Each time your infographic appears in a piece, share it on your various social media sites to draw even more attention to it. Some of your followers will share the post when they see it, which could lead to it being used in another blog post or article.

Infographics provide a powerful visual that consumers will find sharable. It's important to find ways to get them in front of the influencers who can bring the most attention to them, then promote any blog posts or social media updates that include it. Include text that mentions your brand within the infographic to be guaranteed that even if someone doesn't credit you when posting it, you'll get the brand promotion you deserve.

Published on: Sep 29, 2016
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