Providing jobs for retirees is a solid way to diversify your staff and position your business for success. Retirees are one of the most overlooked employment demographics. Today, they can offer businesses, especially startups, a different set of skills than other, younger employees.

Whether you're starting a new company or you're thinking about retiring, here's why jobs for retirees can benefit any business.

They have valuable experience.

There's a persistent stereotype that jobs for retirees are hard to come by because retired people are unwilling to adapt to change.

While there may be concerns about whether or not a retiree is "hip" to an ever-changing culture, the fact is that they can learn the skills they need in order to help. Social media, website design, coding, and marketing can all be taught.

But what can't be taught is the wisdom that someone over 55 has accumulated over the course of a career. Many retirees have long-standing resumes that boast multiple job titles and unique experience across the board.

Along with experience, formerly-retired employees may have more knowledge in skills like cold calling and more "old school" marketing methods that are making a comeback.

It's hard to get people to blindly purchase something. Customers want authenticity and personal branding, along with relatable stories and charm. Many young influencers can't bring those skills to the table, but a retiree can.

Retired people are reliable.

While Millennials and Gen Zers are working hard to quiet claims that they're lazy, the fact is that retirees have already worked hard their entire lives.

Retirees have long experience in a world where you had to work hard to retire. Providing jobs for retirees means benefitting from that reliability. With a lean staff, startups must rely on key employees more than larger, more established companies.

Not only are retired people hard workers, but they typically have honed their ability to negotiate. They're often more focused because they grew up in a time where they weren't disrupted by social media, cell phones, and other distracting technology.

Again, this isn't to say that younger generations don't work hard. It may just come more naturally to someone who's been doing it longer.

Creating jobs for retirees fosters loyalty.

If you're looking for high employee retention, you may be better off crafting jobs for retirees. 

Today, many companies complain their younger workers are professional job hoppers, staying for a year or two and then moving on.

Conversely, many retirees have stories to share about a lifetime working for one company. They may be more likely to stick with you for the long term instead of looking for a new role.

They also may have more flexible work hours as they aren't focused on raising a family.

Older employees can become mentors.

Don't let all of a retiree's knowledge and skills go to waste. Instead, put them in positions that allow them to mentor younger generations.

From customer service to productivity, retirees have knowledge that can be passed down to the benefit of other team members. With their years of experience, they don't have to reinvent the wheel to know what works and what doesn't.

They're often happy to teach younger workers what they've learned. In that sense, providing jobs for retirees means educating your younger workforce, too.

They want to work.

The biggest benefit of creating jobs for retirees is their strong desire to do good work.

It's a win-win: The company will get access to a fountain of knowledge and experience, and the employee has the opportunity to get back to work and continue learning.

Creating jobs for retirees could transform your startup.

In 2016, nearly 20 percent of Americans aged 65 and older held a job according to data from Pew Research. With more than 15 percent of the population either retired or close to retiring, that number will continue to grow.

While it's okay to hire younger workers who may bring a fresh approach to the job, don't forget to balance out your workforce by creating jobs for retirees.

Retirees bring experience, loyalty, and mentorship to the table. But above all, they want to work. For these reasons and more, providing jobs for retirees can help take any business to the next level.

Published on: Apr 9, 2019
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.