As anyone who follows my writing here at Inc.com knows, I am a total email hound. I usually have at least one email account up and running in Google Chrome at all times, and tend to do most of my work through email. It saves time and gives me a good record of discussions. From time to time, an email arrives that tries to sell me on a product or service. Curiously, these emails tend to fall into a typical pattern (maybe they all went to the same email school or use the same Mailchimp template). Yet a few stand out, especially in how they close out their message. Here are a few winners.

1. "We would be ecstatic to have you as a customer..."

I love the word "ecstatic" because it means a sense of overwhelming happiness. If I choose this new service, I will make someone feel pretty good. It's also a good level set. This person is in pursuit mode, and the goal is to have me as a customer.

2. "We look forward to meeting your every need..."

Wait, every need? That's not really possible, but it's a good way to close a sales email. It's really saying this company is willing to work hard and is at least letting me know they want my business. If I choose this company, the support team will work hard to resolve issues.

3. "Let us know if we have left any question unanswered..."

The sales process is all about answering questions. The more answers you can provide, the more you can change a prospect into a customer. Why not close with that sentiment? It's OK to make sure a potential customer knows the goal is to answer questions.

4. "We know our product is a perfect match for your needs..."

Confidence in a product or service--there's a thought. It's always a good idea to let a new contact know you believe in the product. It means the last thought you are planting in a potential customer's head is that the product is worth his or her time.

5. "If there is any more information we can provide please let us know..."

This final thought is a little different from saying you will answer questions about a product or service. It sets the playing field and defines your role. You are an information provider. When you provide enough information, the customer will provide a little of their own (say, a credit card number).

Published on: Mar 11, 2015
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