There's been a big shift with Pokemon Go.
So far, about 75 million people have downloaded the game, which means there's a high concentration of adults spending their time setting lures and heading to PokeStops.
With a 4.9% unemployment rate in the U.S., that means most of those Millennials are doing a 9-5. You can do the math pretty easily: People in that age group love the game so much they are taking days off of work or cheating the boss out of workday productivity. One even quit to play the game more.
Even with the news about Nintendo not benefiting from this craze as much as everyone initially thought, there's still a ton of momentum. Japan recently joined in on the fun. I see kids and adults running around at all hours of the day, holding out their phones in a PokeDaze.
If you're trying to run a company, there are a few ways to address the problem (if you can even call it that--I think it's a fun diversion that won't last much longer).
1. Talk to your staff
It's amazing how many people who run companies will sit and stew about a problem without addressing it. Here's the reality you face: Many of your employees are playing the game. That's a fact. It's OK to remind everyone that there's still work to do. Make it a fun discussion, get feedback, and be open to ideas. Just make sure you do talk about it.
2. Hold after hours Pokemon jams
Another quick fix is to tell everyone you are ready to join in on the game after work. Buy everyone a new smartphone if you must, gift them with credits to buy more lures. Part of the answer here is to admit this is a fun diversion and make it easier to play...after hours.
3. Set a best practice
Part of communicating about when and where you can play the game is setting some limits. Maybe you tell everyone that they can take breaks and play over lunch, but when you're at your desk, it's verboten. You might get some pushback; just be clear about expectations.
4. Give them a free pass for a while
Another tactic is to let everyone play the game and not worry about it too much. These things tend to pass. It's not the end of the world if employees play the game in between projects or over lunch, and check in at their desks for a few minutes. The real issue is to monitor whether they are still getting projects done.
5. Analyze or even block network traffic
One easy trick is to analyze the traffic on your network. Mike Patterson from Plixer, an app that helps you analyze traffic flow and look for malware, told me you can look for traffic flows using a proxy server, trying to spot DNS records, and correlating network activity. "To track people playing on a corporate network you simply need to monitor users making DNS requests to pgorelease.nianticlabs.com," he says.