There are well over four million hours of content loaded to the internet every day.  While some experts claim to know exactly why some videos go viral, the latest one was simple, it was funny and honest.  

Carissa Cropper, a comedian from Baton Rouge, LA started a Facebook live expressing her deep satisfaction with the customer service, experience, and food from Chick-fil-A and the internet loved it. 

She says in the video, "Chick-fil-A is killing it. They have a military base they train out of, I am convinced.  I just appreciate the professionalism, it's hot as hell out here but they are smiling saying cheese and asking how can I help you Ms. Carissa."

She even throws some other fast food restaurants under the bus because they don't compare to the experience at Chick-fil-A.  

"I don't understand why I go to Popeyes and I got to wait on hot chicken and all you sell is chicken, McDonald's don't ever have anything working, and don't get me started on Burger King."

While she had me and I am sure everyone else laughing, she then delivers a message that should make Dan Cathy and the leadership team at Chick-fil-A proud and is a lesson for all businesses restaurant or not.  

"Take care of you people and your people will take care of you, that's the lesson today. It comes through Chick-fil-A, but that's what's true in these streets."

Whether you like the company that generates more revenue per location than any other fast food chain in the U.S. or not, there is no arguing that taking care of your people is always a good idea.

Here are a couple of things Chick-fil-A offers their employees:

A Reminder of Why the Company Is in Business

Chick-fil-A's founder Truett Cathy famously said, "We aren't in the chicken business, we are in the people business." This organization is about something bigger than themselves and the food they serve is just a means to impact the world.

According to Glassdoor, they don't pay their hourly employees much more than the competition ($8.44 vs $7.98) but they invest in them heavily. They know the more training, leadership opportunities, and career advancement they provide, the longer people will stay. 

Reconnect your business with the people you are meant to impact, not the amount of money coming in. 

Perks That Matter

Chick-fil-A has a lot of young employees and instead of just focusing on perks like free food or flexible hours, they focus on big things that can add a lot of impact in their lives.  They offer opportunities for college scholarships and have given over 36,000 restaurant team members scholarships since 1973, according to Eater.com. Employees are given off on Sunday because the restaurant is closed which gives them an opportunity to attend church, rest, or spent time with family.  Last but not least they provide career paths and opportunities for advancement. 

The company is also poised to become the 3rd largest fast food chain in the US by 2020, according to Eater, so there are new stores and global growth opportunities happening all around them.  

Do your best to use perks that really matter to people or promotional opportunities as ways to show your people they matter.

Published on: Aug 30, 2018
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.