Simply put, there's too much to track, too much to do, and too much to manage as an Amazon seller. You need software to help you achieve success.

Fortunately, there's no shortage of tools on the market. It's a great idea to familiarize yourself with the best of the lot so you can make an informed decision about which ones you should use.

Here are 12 Amazon tools you should know.

1. Feedback Genius

Ask yourself the following question: "As a customer who's shopping online, what am I looking for to help me choose one brand over another?"

Reviews, probably.

Modern consumers are no different. Before they hand over their hard-earned cash to buy a product online, they tend to want to see reviews from satisfied customers.

It's a good thing, then, that Amazon offers a review system. But what good is that system if your own customers don't use it to praise your product?

That's where Feedback Genius comes in. It's a tool that automatically contacts your customers after a product has been delivered to politely ask for a review.

Feedback Genius was designed by and for Amazon sellers. That means you'll likely find it easy to use and exactly what you're looking for.

Keep in mind also that the tool works its magic behind the scenes. It uses marketing automation to send emails, so that you have more free time to build your brand.

If you're looking for a solution that will give your products more positive reviews, give Feedback Genius a try.

2. Jungle Scout

So what products are hot on Amazon right now? What niches are popular?

If you want the answer to those questions, check out Jungle Scout, the tool that Forbes calls "the best resource for data-driven product research."

First, Jungle Scout offers a product database to sift through countless items to find what's selling. The database provides all the key metrics you need to make an informed decision about whether or not you should jump into a particular market.

The tool also includes a product tracker that's designed to save you hours of tedious research. You can also use it to spy on competitors.

Finally, Jungle Scout offers a niche hunter that helps you uncover hidden revenue streams.

Let's face it: Competition on Amazon is near cutthroat levels. You need a tool that will give you an advantage.

Jungle Scout is that tool.

3. AMZ Tracker

Keyword tracking is as important to Amazon sellers as it is to SEO professionals. That's why AMZ Tracker is invaluable.

AMZ Tracker was the first Amazon keyword tracker. That means it's had more time to "mature" than some of its competitors.

The tool goes beyond simple keyword tracking, though. You can also use it to see how much your competitors are selling.

Additionally, AMZ Tracker offers an SEO feature that enables you to improve your keyword rankings. That will help you land more sales.

Beyond that, the tool also helps you optimize your product listings. Its On Page Analyzer shows you what you're doing right and where there's room for improvement.

AMZ Tracker offers much more as well, including a negative review monitor, a keyword research feature, and customized email reports.

4. Keyword Inspector

Keyword Inspector isn't just a single tool, it's a suite of tools.

The first and arguably most important tool is its Reverse ASIN Keyword Tool. This can tell you all of the keywords that a specific ASIN ranks for.

Keyword Inspector also offers a Keyword Trends Tool. You can use that to find Amazon buyer keywords for your products, as well as related keywords.

There's also an Indexation Tester. This will help you ensure that your product listing can be found by people in your target market.

Finally, Keyword Inspector also offers a couple of free tools: the Amazon Suggestions Tool, which helps you find profitable longtail keywords, and the Amazon Search Terms Optimizer Tool, which maximizes your search visibility.

5. Scope

Another Amazon keyword and product research tool is Scope.

With Scope, you can discover the top-performing keywords that you and your competitors rank for. It will also help you find popular keywords that you should be using.

In addition, the tool will help you optimize your pay-per-click (PPC) campaigns, with keywords that are likely to get you the best results.

Scope also shows you niches that can offer a high profit margin with limited competition.

Finally, Scope helps with risk management by showing you estimated sales velocity, monthly revenue, and profit after Fulfillment by Amazon (FBA) expenses.

6. Unicorn Smasher

"Find the perfect product to start dominating on Amazon."

That's the message you're greeted with when you visit the Unicorn Smasher website. There, you can download yet another tool that will help you sell successfully on Amazon.

With Unicorn Smasher, you'll have comprehensive product data that includes prices, bestseller ranks, estimated sales, reviews, and more.

Additionally, you'll get a dashboard that enables you to manage all of your research in a single place.

Unicorn Smasher also offers up-to-date revenue estimates for tens of thousands of products. Use that info to accurately produce sales forecasts.

Overall, it's a great tool that will save you hours of research, take the guesswork out of Amazon marketing, and put a stop to analysis paralysis.

Perhaps best of all, Unicorn Smasher integrates with the aforementioned AMZ Tracker.

7. MerchantWords

Would you like to know what search terms Amazon shoppers are using every day? If so, then have a look at MerchantWords.

Not only does MerchantWords collect Amazon keywords, it also gathers keywords from other sites, like Jet and Walmart. That kind of info will give you more insight as to what shoppers are searching for online.

The tool also helps you find similar keywords that will help you improve sales.

8. camelcamelcamel

Just when you thought you couldn't find an Amazon tool with a name crazier than Unicorn Smasher, along comes camelcamelcamel.

What is camelcamelcamel? In a nutshell, it's an Amazon price tracker.

You can use the tool to send you alerts (via email or Twitter) when the price of a product you're watching drops.

Additionally, camelcamelcamel also provides historical price charts for more than 18 million Amazon products.

Finally, the tool also offers an add-on so you can see price history within your Web browser.

9. Keepa

Keepa is another Amazon price tracker. It enables you to do the following:

Keepa also offers international support. You can use it to view pricing history in 11 different countries.

10. SellerLogic

It's too often the case that marketers overlook one of the 4 Ps of marketing: price.

SellerLogic optimizes your product price on Amazon. It helps you find the price that's most likely to land sales but also ensure that you earn a healthy margin.

The tool enables you to optimize your pricing using one of several strategies:

Buy Box:
Same Price:

There are other strategies as well. If you're looking for a great tool to help you set just the right price for your Amazon products, be sure to check out SellerLogic.

11. Appeagle

Another tool you can use for pricing strategy is Appeagle.

According to the website: "Appeagle empowers Amazon sellers with strategic automated repricing and critical insight, elevating their ability to outsmart and dominate the competitive landscape."

Appeagle will automate your repricing strategy so you don't even have to lift a finger to set the right prices on a day-by-day basis.

As an advantage, Appeagle also supports the Walmart marketplace in addition to Amazon.

12. RepricerExpress

The last item in the list is also a pricing tool: RepricerExpress.

The website for RepricerExpress promises that you'll win more Buy Boxes without constant attention. In other words, the tool combines the best of both worlds: marketing automation and pricing optimization based on up-to-date data.

In addition to helping you land your products in the Buy Box, RepricerExpress optimizes the prices so they end up in the "More Choices" box as well.

The tool also allows you to set price based on one of several different strategies:

RepricerExpress also lets you exclude certain sellers as competitors.

Get Started With Amazon Marketing Tools Now

We use many of these tools at my company when doing Amazon marketing services for clients. The right tool can provide better tracking and more sales. Good luck with your Amazon marketing, and make sure to try one or more.