So you're looking for a few quick wins in search engine optimization (SEO)? If so, then rest easy knowing that there's almost always plenty of low-hanging fruit that you can pluck to improve your visibility. You just need to know what to do. You also need to know what will have the biggest results in the shortest period of time.
Here are 5 simple, innovative SEO tactics that you can implement right now. These are a few of my favorites.
1. Curate old blogs to boost traffic
Sometimes companies make content marketing just a little bit too complicated. They stress over "new" content when they should opt for the less stressful and less time-consuming option of updating and combining content that they've already produced.
If you're looking for a quick win this week in SEO, consider improving your old blog posts so they become something that Google will absolutely love.
For example, if you have a series of shorter blog posts about a related subject, why not aggregate those posts into one giant post? Simply click on your category or tag links within your blog to find posts that are related. Then, craft a new blog post that puts them all under one umbrella with a title like: "The Ultimate Guide to the Google Penguin Update."
Boom. You've just created new content without actually creating new content.
Even better: it's likely that the new article will be longform content. Longer content is great for SEO, will rank better and drive more traffic. I've done this and it works very well.
2. Switch to https for a boost (and because you basically have to)
If you haven't already done so, consider making the switch from the http protocol to the https protocol.
The https protocol is the secure version of the http protocol. That's why you see it being used when you order something online with your credit card.
However, even if you're not running an e-commerce site, you can improve your SEO with a switch to https.
Google offers ranking benefits to sites that use https instead of http. I've notice 5 percent to 10 percent lifts in traffic for most of my clients who've made the switch (of course there is a transition period of 2 to 6 weeks before this happens).
Finally, you'll also have the added benefit of protecting your website and offering a secure site to your visitors. This is something you must do. Chrome and Firefox have both said they may start taking action on sites that are not secure. So you really have to make the switch.
3. Run a promotion on your main service page to generate links
If you've got a primary category or page on your site that gets a lot of attention, try capitalizing on the success of that page with a promotion that encourages people to link back to it.
For example, if you're promoting prom dresses like Jovani, you could offer a contest on the page that shows off your most popular dresses. Ask visitors to design their "perfect" prom dress and the winner gets a free limousine for the prom and a chance to sit down with your company's top designer to create a spectacular dress.
Running a promotion like this will result in links and social shares. You'll gain more traffic, more sales and more email addresses for your lists. However, the key here is to run the promotion on the right page (the one you want to rank) so that you generate links to that page.
4. Find broken links and fix them
If you're looking for an easy fix that will improve your SEO, at least to some degree, then fix the broken links that are on your website.
When you fix broken links, it improves your rankings. Fortunately, it's easy to locate broken links so that you can fix them.
Most SEO professionals use a tool like Screaming Frog to find broken links. While it is an amazing tool which I recommend (I use it daily), if you don't want to spend any money you can use the W3C Link Checker to crawl your website or simply monitor your Google Search Console account.
Once you've isolated the broken links, redirect them to top-level pages. That will bring people back to where you want them to be instead of showing them an error. It will also transfer authority to the page being redirected to.
Keep in mind that you should also consider irrelevant or outdated pages to be "broken" and fix them accordingly. For example, if you have a lot of links pointing to an obsolete statement about policy, redirect that page to a more current statement.
Generally, it is a good idea to run a broken link report at least once a month.
5. Translate your site into a new language and optimize for a new country
Welcome to the 21st century. It's a global economy. People do not realize how easy it is to get your website ranked in another country or in another language. Once you get ranked, the results can be massive.
I recently pushed a client into 29 different countries and languages, the result, an increase in organic search engine traffic of over 8,000% year over year and an increase in leads of over 5,000%.
If you want to maximize your revenue intake, maximize your international reach by offering your site in multiple languages and optimize for specific countries.
There are literally billions of people on the planet. Many of them who don't speak English as a first language (and who also do not use Google.com) who might be in your target market. Why not reach them in their native tongue and the version of Google that they use?
Get started now
While there are plenty of "big ticket" SEO items that require a significant amount of work, there are also some quick wins. Add some of the suggestions offered here to your list of action items for the future. If you are working with an SEO company now, or have an internal team, bring these points up in your next meeting. Good luck with your rankings.