Of course Google SEO is still important. But do you know who Google's biggest competitor is in the online shopping space? Amazon.
More and more people (and companies) are starting to research products and services they want to buy on Amazon.com, and their customer base is growing fast.
When looking at Prime members alone, Amazon has around 80 million members around the world. In total, it has over 300 million customer accounts and is growing at a rate of 30 to 40 million accounts a year.
So how do you boost your product sales on Amazon?
Well, you can't make big sales on the site without Amazon SEO. Here are the basics on how to get your products ranked.
First, some general things to keep in mind before getting started.
Here is some basic background information before we jump into Amazon SEO.
Headline. You need a strong headline at the beginning to persuade shoppers to click on your listing for more information.
Differentiate. Differentiate your product description; don't use the generic descriptions that all your competitors are using.
Length. The maximum length of each product description is 2,000 characters (about 300 words). You can also include basic formatting with HTML in your description.
Sales writing. Turn shoppers into committed buyers by using sales writing techniques; each description should include benefits, call-to-action, guarantee, and anything else you'd include in your sales letter copy.
Product titles and descriptions for Amazon SEO.
So now let's talk about what it takes to get your product ranked in Amazon.
Headline. For the headline, use a descriptive, engaging product title with the most critical keywords for the product. Don't assume extra knowledge on the part of shoppers. In the headline, tell shoppers exactly what the product is and do so using keywords.
Example 1: Best-selling Amazon product
Instead of "FUNOC® Wallet" they say "FUNOC® Synthetic Leather Women Wallet Purse Credit Card Clutch holder Case." As you can see, this is now optimized for the following terms.
Example 2: Best-selling Amazon product listing
Let's take a look at one of the best-selling men's wallets. As you can see, the company is doing a good job targeting keywords.
Headline: Foryee® High-quality Credit Card Organizer Wallet and Phone Bag with Zipper
Also, the company includes the following bullets that are very keyword-focused.
As you can see, there are targeted keywords in the title and in the bullet points. Some of those are:
Keywords and description optimization.
You also need to use important keywords in descriptions. Aim to have your main keywords used logically in your title, and then again two or three times in your 300-word product description, one of those within the first 25 to 75 words. Furthermore, make sure to add related keywords and specific product details to your copy so you have a chance to rank for those terms too.
Research and price points.
Research the listings and reviews of your competitors so you know what the consumer wants and needs. Bad reviews of similar products show you how to describe your own offerings; you can tailor your descriptions to avoid the same disappointments and other problems you've seen in poor reviews.
Competitive analysis will help you set the right price point. The lower your price, the better you rank and the more you increase your chance for sales. The more sales, the higher you rank as well.
Make sure you have great images.
Other important factors for SEO on Amazon.
Outside of the basic optimization of the product page, there are some other important factors. These are a few of them.
Get started with Amazon SEO now.
Remember, most Amazon sellers are not doing everything they can to produce great product descriptions. If you follow this advice and invest a bit of time, you can rank above your competitors. These are just the basics of Amazon SE, but they should help you get started.