It's important to find out which emerging trends are likely to give you success in 2017.
Then, you can use those strategies to rank, bank, and beat your competitors.
Here's what's in store for SEO in the new year.
Accelerated Mobile Pages (AMP) will become more important
AMP loads web pages on mobile platforms in a jiffy. That's why Google loves it. If you haven't already AMPed up your site, now is the time to do so.
Backlinks won't be as popular as they were last year
Once upon a time, the best way to rank your site was with backlinks from high PR blogs. PR is gone now (for our purposes, anyway) and backlinks are losing strength as a ranking factor.
Artificial intelligence (AI) will become more important
AI is already driving big changes at Google. In the new year, you can expect to see more companies following Google's lead and adopting self-learning technology.
Home devices will be used for search
In 2017, you can learn about the odds of successfully navigating an asteroid field from the convenience of your own home. That's because home devices will gain in popularity and people will use them to search for information online.
Original content will continue to rule
If you want to rank your site during the next year, be sure to get some fresh content on your blog.
Social ranking signals will have more weight
According to one study, the social shares of a referring page is one of the top 100 ranking signals. In the new year, expect that social signals will have even more influence over where a site ends up in the search engine results pages (SERPs).
Schema will become even more important
You should add schema.org markup to your site if you haven't already done so. It's going to be more important than ever in 2017.
HTTPS will become more important
Expect to see more webmasters adopting HTTPS in the new year. That's because HTTPS not only brings certain security benefits, but SEO benefits as well.
People will use Amazon to search for products
When it comes to searching for information about products, Amazon will beat Google in 2017.
More people will use Facebook search
Facebook wants to keep people in their ecosystem. You can expect that more people will be using the Facebook search engine.
Voice search will grow in popularity
Amazon Echo and Google Home will make it easy for people to search without even lifting a finger. They'll just ask a question to their home device and hear an audible answer.
Google will go auto with penalties
This one is just a gut feeling... Manual actions may be a thing of the past as Google starts dispensing penalties based on an algorithm. Of course, that shouldn't affect you if you're playing by the rules.
Google will show fewer category/product pages
Sometimes, the SERPs are populated with pages from ecommerce sites that might be tangentially relevant to a search query. Expect that to change in 2017 as Google serves up more informational content.
Sites that rely on AJAX often get left out of the SERPs because the Googlebot can't "see" information that's programmatically rendered. Expect that to change in the new year.
Mobile will become even more important
There's little doubt about the importance of mobile today. In 2017, you can expect to see more SEOs and businesses adopting a "mobile-first" SEO strategy.
International SEO will stay profitable
SEOs who specialize in optimizing sites for a global economy will continue to see their client lists and bank accounts grow.
Longform content will still rank better
The already documented SEO benefits of longform content will stay in place. If you're not using longform content on your company blog, make 2017 the year you start to do so.
Optimizing images will be important
Think you can get away with just optimizing text and not images? Think again. In 2017, SEOs will focus on images as well as content.
Titles with higher click-through rate (CTR) will rank better
Clickbait will offer SEO benefits as Google will give a boost in rank to authors who can draw a crowd to their content.
More people will search for video and multimedia
Sometimes, people just don't want to read. They'd rather watch a video or listen to audio. In 2017, you can expect to see a rise in people who are searching for information that isn't text.
Better design will rule
Google will continue to show favoritism to sites that give users an awesome experience. If your site is user-hostile, hire a designer to improve it.
Good luck with your SEO in 2017! Keep these things in mind and you will ahead of the curve.