Have you ever used Vine?
Most of you are saying no. A few yeses in the crowd.
I've spent some time with it and was never a raving fan.
It always left me a little confused. I understood how to use the app, but never had a compelling enough reason why.
For those of you who do not know how Vine works, let me give you the gist. Basically, it lets you upload six-second-long looping video clips. It is a social network and you can comment on other's clips, like them, etc.
Well, you might not be able to do this moving forward.
Twitter on Thursday announced it is shutting the mobile app down. Here is their statement, from their announcement post on Medium:
"Millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we'll be discontinuing the mobile app."
As of right now, current Vine users will not lose their content.
"Nothing is happening to the apps, website or your Vines today. We value you, your Vines, and are going to do this the right way. You'll be able to access and download your Vines. We'll be keeping the website online because we think it's important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website."
It is inferred that creating new clips might be an issue as time passes. Twitter was not 100% clear about this, so we will have to wait for details.
Vine has always been a tough sell. Although it does have over 200 million users and few notable celebrities such as Justin Bieber, it just always felt semi-interesting.
With Boomerang's new popularity on Instagram, why not just create looping videos there?
Shutting down Vine is not the only news to come out of Twitter, however.
They also announced that they are cutting 9% of their staff and may be acquired, with Google being a potential purchaser.
Things are changing at Twitter. Shutting down the mobile app Vine is a clear reminder of that.
And now, I would like to say a quick word directly to Vine.co:
Vine, you gave so much and never asked for anything in return.
You were always the class clown in the social media world.
Thanks for the laughs, and may your goofy, odd content live on.