Flipboard announced today that it has inked a content deal with the New York Times, marking a first for both companies.

The social news app, which was released in 2010, will feature the Times’ news content for subscribers starting on Thursday. It will be the first time the Times has allowed digital subscribers access to its content via a third-party plaftorm, according to a press release. For Flipboard, it is the first time the platform will carry paid content.

But on the same day that the "newspaper of record" joined the Flipboard ranks, two other outlets drastically scaled back their content deals with the app company.

The New Yorker and WIRED announced they would no longer allow for articles to appear in their entirety on Flipboard, AdAge reports. Rather, both publications will only allow users to read a headline and an introductory sentence linking to the full-length article on its respective website, the report said. The New Yorker and WIRED are both owned by publishing company Conde Nast.

A message left for Susan Portnoy, Conde Nast's vice president of digital corporate communications strategy, was not immediately returned.

Flipboard has more than 1.6 billion "flips," or page views, a month, according to AdAge, and is known for its slick, magazine-like design and allowing users to access and share content via numerous social media utilities. Last week, the company began offering its app on Android devices.