In today's marketplace, content is currency.
Creating and sharing valuable content that helps your target audience solve a key problem or overcome a challenge is the price of admission if you want a prospect's time, attention and interest online.
Here's the good news: Even if you're not Stephen King, you can still create (and share) quality blog posts online.
Even better, those posts can be "written" in the exact tone and voice that you use when talking to prospects about your business.
Where Speaking Meets Writing
Growing up as the son of two English professors, and later working as a journalist and author, I've been around the written word all my life.
As a result, I tend to take writing - especially in the business or marketplace setting - for granted.
For instance, many people I meet are great at explaining their business or how they help specific audiences when we're talking on the phone or in person.
Writing it all out, however, can be far more difficult.
Thankfully, there's a solution that makes it easy to convert your spoken words into written blog posts.
It's called SpeechPad, and I've used it for years to create transcriptions for Podcasts, training videos and other audio or video materials I create and share online.
From Talking to Blogging
You can use an online transcription service like SpeechPad to instantly turn you talking about your business or an important issue in your industry into a written blog post.
All you have to do is record yourself on your phone or computer. It doesn't have to be high-quality or fancy audio, either. Just good enough for the transcription service to understand what you're saying.
Once you've finished recording yourself, you send over your audio or video file to SpeechPad, and within 24 to 72 hours they'll send you back a cleaned up, spellchecked Microsoft Word document transcription file.
As of this writing, their rates range from $1.00 per minute to $3.00 per minute depending on how fast of a turnaround you want.
Low Cost, High Value
So how much talking do you have to do in order to create a "written" blog post?
Well, most of us speak at a rate of around 100 to 150 words per minute.
That means, if you verbally riff for 3 or 4 minutes about an issue in your industry, a tip you love giving your customers or a piece of technology you're excited about, you'll end up with a 300-600 word "written" blog post.
Ready, Set, Publish
Once you get back your transcription from SpeechPad, you just need to give the document a quick proofread, add in a headline and relevant links, and you've got a finished blog post ready to publish.
All for less than five bucks, assuming you sent over a 3-4 minute audio or video clip.
How easy is that?
Again, whether you like it or not, you must create (and share) valuable content in order to capture the attention of potential clients and customers online.
When you do it using your own "voice" and then transcribe that audio into a written blog post with a tool like SpeechPad, it works extremely well on all fronts.
Not only does it save you the time and fear of trying to "write like you talk," but many readers also enjoy a blog that's written in a breezy, conversational tone as well.
Best of all, that type of "writing" is easy to understand and makes you relatable and likable, because it showcases your true personality and conversation style.
So there you have it - no more excuses about why you aren't blogging more!