The first time I watched, it struck me like a thunderbolt to the soul.

It cuts directly to the core of humanity, business and life.

I've been watching it every day, and picking up new nuggets each time.

It's a TED talk from Brené Brown on the Power of Vulnerability:

One of the best ways you can build your business and connect with clients is to be authentic and vulnerable.

As someone who is open about my struggles with depression and healing from childhood abuse, this talk reaches the core desire of my heart: I want to feel worthy of love and belonging.

So you do you.

So does every human on the planet.

From a business perspective, we are attracted to and invest in people who are open, authentic and transparent about life and work.

Especially if you're a Business Coach or Consultant, clients who purchase your services do so because you make them feel something.

You connect emotionally with others.

One of the best ways to do this is to tap into (and share, in an appropriate way) your own sense of imperfection, vulnerability and the courage to address it.

Tell your story.

Share your journey.

Have the courage to be open, honest and transparent.

Not only does that approach help you win clients for life - it also helps humanity in general.

Watch this video from Brené Brown, get inspired, and make it part of your personal (and professional!) approach moving forward.