The first time I watched, it struck me like a thunderbolt to the soul.

It cuts directly to the core of humanity, business and life.

I've been watching it every day, and picking up new nuggets each time.

It's a TED talk from Brené Brown on the Power of Vulnerability:

\n



One of the best ways you can build your business and connect with clients is to be authentic and vulnerable.

\n

As someone who is open about my struggles with depression and healing from childhood abuse, this talk reaches the core desire of my heart: I want to feel worthy of love and belonging.

\n

So you do you.

\n

So does every human on the planet.

\n

From a business perspective, we are attracted to and invest in people who are open, authentic and transparent about life and work.

\n

Especially if you're a Business Coach or Consultant, clients who purchase your services do so because you make them feel something.

\n

You connect emotionally with others.

\n

One of the best ways to do this is to tap into (and share, in an appropriate way) your own sense of imperfection, vulnerability and the courage to address it.

Tell your story.

\n

Share your journey.

\n

Have the courage to be open, honest and transparent.

\n

Not only does that approach help you win clients for life - it also helps humanity in general.

\n

Watch this video from Brené Brown, get inspired, and make it part of your personal (and professional!) approach moving forward.

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As a LinkedIn trainer and consultant, Nemo has helped hundreds of small-business owners, coaches, consultants, trainers, sales professionals, and business development executives utilize LinkedIn to generate more sales leads, clients, and revenue. He is a former Associated Press reporter, a professional speaker, and the author of seven books. Learn more about him online at www.LinkedInRiches.com.","aut_footer_blurb":"John Nemo is the author of LinkedIn Riches: How to Leverage the World’s Largest Professional Network to Enhance Your Brand, Generate Leads, and Increase Revenue!","aut_column_name":"LinkedIn Riches","aut_atyid":2,"aut_newsletter_location":"http://www.linkedinriches.com/profile/","authorimage":"https://www.incimages.com/uploaded_files/image/100x100/NemoHeadshot2_81544.jpg","sortorder":null}],"images":[{"id":277526,"sortorder":null}],"inlineimages":[],"photoEssaySlides":null,"readMoreArticles":null,"slideshows":[],"videos":[],"bzwidgets":null,"relatedarticles":null,"comparisongrids":[],"products":[],"keys":["Work-Life Balance","Strategy","Business Books","John Nemo","Columnist"],"meta_description":"This incredible TED Talk from Brené Brown will reframe your approach to life - and work.","brandview":null,"internationalversion":{"asean":"http://inc-asean.com/the-inc-life/ted-talk-cant-stop-watching/"},"imagemodels":[{"id":277526,"img_foreignkey":null,"img_gettyflag":false,"img_reusableflag":false,"img_rightsflag":false,"img_usrid":3477065,"img_pan_crop":null,"img_tags":null,"img_reference_name":"Brene Brown TED","img_caption":null,"img_custom_credit":"James Duncan Davidson/TED","img_bucketref":null,"img_panoramicref":"6801831404_c0420f4695_o.jpg","img_tile_override_imageref":null,"img_skyscraperref":null,"img_gallery_imageref":null,"credit":"James Duncan Davidson/TED","sizes":{"panoramic":{"original":"uploaded_files/image/6801831404_c0420f4695_o.jpg","1230x1672":"uploaded_files/image/1230x1672/6801831404_c0420f4695_o_277526.jpg","1940x900":"uploaded_files/image/1940x900/6801831404_c0420f4695_o_277526.jpg","1270x734":"uploaded_files/image/1270x734/6801831404_c0420f4695_o_277526.jpg","0x734":"uploaded_files/image/0x734/6801831404_c0420f4695_o_277526.jpg","1150x540":"uploaded_files/image/1150x540/6801831404_c0420f4695_o_277526.jpg","970x450":"uploaded_files/image/970x450/6801831404_c0420f4695_o_277526.jpg","640x290":"uploaded_files/image/640x290/6801831404_c0420f4695_o_277526.jpg","635x367":"uploaded_files/image/635x367/6801831404_c0420f4695_o_277526.jpg","0x367":"uploaded_files/image/0x367/6801831404_c0420f4695_o_277526.jpg","575x270":"uploaded_files/image/575x270/6801831404_c0420f4695_o_277526.jpg","385x240":"uploaded_files/image/385x240/6801831404_c0420f4695_o_277526.jpg","336x336":"uploaded_files/image/336x336/6801831404_c0420f4695_o_277526.jpg","300x520":"uploaded_files/image/300x520/6801831404_c0420f4695_o_277526.jpg","300x200":"uploaded_files/image/300x200/6801831404_c0420f4695_o_277526.jpg","284x160":"uploaded_files/image/284x160/6801831404_c0420f4695_o_277526.jpg","155x90":"uploaded_files/image/155x90/6801831404_c0420f4695_o_277526.jpg","100x100":"uploaded_files/image/100x100/6801831404_c0420f4695_o_277526.jpg","50x50":"uploaded_files/image/50x50/6801831404_c0420f4695_o_277526.jpg"}}}],"formatted_text":"<p>The first time I watched, it struck me like a thunderbolt to the soul.</p>\n<p>It cuts directly to the core of humanity, business and life.</p>\n<p>I've been watching it every day, and picking up new nuggets each time.</p>\n<p>It's a TED talk from Brené Brown on the Power of Vulnerability:</p>\n<p></p>\n<div class="youtube-embed-wrapper" style="position:relative;padding-bottom:56.25%;padding-top:30px;height:0;overflow:hidden;"><iframe allowfullscreen="" frameborder="0" height="360" src="//www.youtube.com/embed/iCvmsMzlF7o?rel=0" style="position: absolute;top: 0;left: 0;width: 100%;height: 100%;" width="640"></iframe></div>\n<p><br><br>One of the best ways you can build your business and connect with clients is to be authentic and vulnerable.</p>\n<p>As someone who is open about my struggles with depression and healing from childhood abuse, this talk reaches the core desire of my heart: <em>I want to feel worthy of love and belonging.</em></p>\n<p>So you do you.</p>\n<p>So does every human on the planet.</p>\n<p>From a business perspective, we are attracted to and invest in people who are open, authentic and transparent about life and work.</p>\n<p>Especially if you're a Business Coach or Consultant, clients who purchase your services do so because you make them <em>feel </em>something.</p>\n<p>You connect <em>emotionally</em> with others.</p>\n<p>One of the best ways to do this is to tap into (and share, in an appropriate way) your own sense of imperfection, vulnerability and the courage to address it.<br><br>Tell your story.</p>\n<p>Share your journey.</p>\n<p>Have the courage to be open, honest and transparent.</p>\n<p>Not only does that approach help you win clients for life - it also helps humanity in general.</p>\n<p><a target="_blank" href="https://www.ted.com/talks/brene_brown_on_vulnerability">Watch this video from Brené Brown</a>, get inspired, and make it part of your personal (and professional!) approach moving forward.</p>","adinfo":{"c_type":"article","showlogo":true,"cms":"inc172756","video":"no","aut":["john-nemo"],"channelArray":{"topid":"171","topfilelocation":"work__life__balance","primary":["lead","grow","lead"],"primaryFilelocation":["lead","grow","lead"],"primaryname":["Lead","Grow","Lead"],"sub":["people","strategy","businessbooks"],"subFilelocation":["people","strategy","business-books"],"subname":["People","Strategy","Business Books"],"subsub":["worklifebalance"],"subsubFilelocation":["work-life-balance"],"subsubname":["Work-Life Balance"]},"adzone":"/4160/mv.inc/lead/people/worklifebalance"},"seriesname":null,"editorname":null,"commentcount":null,"inc5000companies":[],"companies":[],"buyerzonewidgets":[],"photoEssaySlideModels":null,"custom_article_footer":null,"ser_footer_blurb":null,"dayssincepubdate":340,"trackingpixel":"","promotions":null,"inline_script_tags":[],"promoimage":"https://www.incimages.com/uploaded_files/image/970x450/6801831404_c0420f4695_o_277526.jpg","largepromoimage":"https://www.incimages.com/uploaded_files/image/1940x900/6801831404_c0420f4695_o_277526.jpg","pubdate":"2017-08-10T10:00:00.000Z","author":"John Nemo","authortwitter":"@JohnNemoPR","articlesection":"Lead"}}],"isFetching":false,"isFetched":false,"error":null,"meta":true,"current_scroll_index":0},"adminMode":{"on":false},"user":{"loggedIn":false},"mustReadArticles":{"articles":[],"videos":[],"desktoplogo":null,"mobilelogo":null,"logolink":null,"containedInList":null}};