And gets ridiculed every step of the way.
Love him or hate him (or really hate him), Tim Tebow is someone we can't seem to stop talking about.
Therein lies the lesson of this post -- intentionallly or not, Tim Tebow has created an incredible personal brand. Here are four quick lessons you can learn from how the 29-year-old athlete, author, and commentator has built such an impressive platform.
Do the work
Everyone wants to be successful. Few people are willing to put in the work it takes to actually be successful. As an aspiring professional athlete, Tebow's practice habits and workouts growing up are the stuff of legend.
Long story short, he put in the work to be where he is today. Long before any cameras were rolling, back when nobody was watching, he was working to achieve his dream.
Stand for something
Say what you will about his viewpoints and beliefs, but admit this: Tim Tebow definitely makes it clear what he stands for.
It might make you feel more comfortable to shrink back and blend into the crowd with your business or personal brand, but doing so makes you boring and forgettable, both of which will kill your ability to generate buzz for your business.
"I know some people won't agree with it," Tebow said when the controversial ad was released. "But I think they can at least respect that I stand up for what I believe."
No matter what side of it you're on, being bold and controversial makes your brand much more memorable.
The biggest sin in marketing, after all, is being boring.
And while you don't want to resort to over-the-top antics or fake controversy to build your brand, don't be afraid to engage in some controversy if the timing (and your rationale) is right.
Perhaps most important of all, Tim Tebow doesn't let others dictate what he should -- or shouldn't -- do with his life.
His recent decision to try and play professional baseball at age 29 stirred up an incredible amount of ridicule and criticism from players, coaches, fans, and members of the media.
"This is something I love and I'm passionate about it, but it's not my identity," Tebow said of his attempt to play baseball. "It's not my foundation. I have that in so many bigger things -- my faith, my family, and all my relationships.
"When you have that mindset, it lets you be free to go out there and compete. You don't have the fear of failure and what other people say about you. You can just go out there and go after what you believe."
Something (or someone) to believe in
Love him or hate him, you can learn quite a bit from what Tim Tebow believes in. He's built a remarkable personal brand, one that even his harshest critics would likely love to have.