Most business owners know they need to be active on social media. Social-media use is at an all-time high, and businesses need to have a presence on the platforms where their customers are hanging out.
But in case you needed even more motivation to increase your social-media activity, I've collected 25 of the weirdest and most surprising facts relating to this area. Have any strange or important facts to add? Share them with us in the comments below!
1. It can be difficult to know what constitutes good engagement on Facebook. However, according to research from Socialbakers, the average business owner (with a Facebook page size of 0 to 9,999 fans), should expect around 28 interactions per post. If you're receiving significantly less engagement than this, you may need to revisit your Facebook strategy.
2. Think Instagram is just a fad? Instagram has now surpassed Twitter in terms of active monthly users. At last count, Instagram had 400 million users, as compared to Twitter's 320 million.
3. According to Time magazine, men are more likely to share their thoughts and feelings with their social-media fans and followers than with their partners or real-life friends. While I'm not sure how relevant this is to business owners, it's too weird not to include here.
4. Pinterest users are more likely to post certain types of content on different days of the week. The most popular categories by day are: fitness (Monday), technology (Tuesday), inspirational quotes (Wednesday), fashion (Thursday), humor (Friday), travel (Saturday), and food and craft ideas (Sunday).
5. Seventy-two percent of the U.S. adult online population now uses Facebook. This number jumps to 82 percent among U.S. users aged 18 to 29. If your business isn't on Facebook, these numbers should scare you into action.
6. Hesitant to bring Pinterest into your social-media marketing mix? According to Pew Research, nearly one-third of all U.S. online adults now use the platform. This means if you're targeting, well, humans, you need to have a presence on Pinterest. If you're looking to reach women, it's even more critical: 44 percent of all U.S. online females use the platform.
7. With the rise in popularity of Facebook and LinkedIn groups, many business owners assume discussion forums are a thing of the past. However, according to Pew Research, 15 percent of U.S. adult online users still utilize forums like Reddit, Digg, or Tumblr.
8. The organic reach of your Facebook posts is likely at an all-time low. According to research by Locowise, the average reach for a Facebook page post is now 2.6 percent. To extend the reach of your posts, ensure you're not making these five common mistakes.
9. Among worldwide social-media users, 2.4 hours is the average amount of time spent on social-media activities each day.
10. Facebook, Instagram, and Twitter probably come to mind first when you think of social-media platforms. But did you know Snapchat is quickly becoming part of this elite group? With 100 million users at last count, Snapchat still has a ways to go until it catches up in terms of hard numbers; however, according to this infographic, Snapchat has grown faster than any other social-networking site since its inception four years ago.
12. With over 5 million views, this video ad from Disney Parks was one of the most successful video ads of 2015. Takeaway? Humor and the element of surprise still work!
13. Of all the areas where marketers could choose to invest this year, 73 percent say they're upping their use of visuals.
14. Many of us get antsy when we don't have immediate access to our phone, internet, or social-media accounts. But did you know that Social Media Anxiety Disorder is a thing? While it may not be a recognized mental illness, I think we all know someone who suffers from its effects. This wiki describes it best: "The symptoms of SMAD are variable, but all involve an social obsession with maintaining a reputation or online persona, while ensuring that popularity and communication between parties is consistently active at all times." Here are a few tips on how to be productive on social media.
15. Looking to increase your Facebook engagement? Videos are still your best bet. Videos still tend to result in the highest levels of engagement (13.92 percent).
16. According to research from We Are Social, active social-media users now equate to around 29 percent of the world's population. In other words, nearly a third of the world is active on social media.
17. You may have noticed that Twitter removed share count from all Twitter buttons back in November. This means that while you can still have a Twitter share button on your website or blog, the number of shares will be now be missing from your button. Since this change, Shareaholic has reported an 11 percent drop in total Twitter shares.
18. According to traffic analytics firm, Parse.ly, Facebook now sends more referral traffic to news sites than Google. They revealed to Fortune that their latest estimates show Google drove 38 percent of traffic, while Facebook drove around 43 percent.
19. Chances are, most of your company mentions on social media come from users with only a few followers. According to social-media monitoring firm Mention, 91 percent of all social-media mentions come from users with fewer than 500 followers.
20. Eighty-two percent of women believe social media has helped define what true beauty is.
21. The ways in which you can use social media are limited only by your imagination (OK, and budget). Take IKEA Russia, for example: check out how they used Instagram as a website.
22. Visual content is clearly an important element of social-media marketing. However, according to Social Media Examiner's 2015 report, 45 percent of marketers say blogging is their most important content format, followed by visual and then videos.
23. Social-messaging platforms were HUGE in 2015. While they may not get as much attention as social-networking sites, their numbers are too massive to ignore. In fact, chat and private messaging apps now hold three of the top five spots when it comes to social platforms worldwide.
24. Repinning should be a big part of your Pinterest strategy. Up to 80 percent of all pins are actually repins.
25. Think your industry isn't a good fit for social media? If livestock vendors in Kuwait can use Instagram to sell sheep, maybe your business can find success on social media too!
Do you know of any strange or surprising facts to add to this list? Post them below!