Live video has been taking over social media platforms in an unprecedented way. Social media networks like Facebook, Instagram, Periscope, beBee, and Snapchat all have a version of live-streaming. Millions of users across the world are both creating and consuming video content at an astonishing rate.
Going live is an innovative way to reach an audience, and the good news for businesses is that it doesn't cost a whole lot to implement.
You don't need a production crew or expensive equipment to be effective. All you need to get started is a good smartphone, a strong data connection via WiFi or 4G connection, your live-streaming app of choice, and the guts to tap "go live."
When I talk to people about using live video for their business, they usually struggle with content ideas. Going live requires most people to step out of their comfort zone and getting started is often the hardest part.
Here are three content ideas using live-streaming that will help grow your audience and connect you to more potential customers, none of which require you to be a pro speaker, actor, or have any on-camera experience at all to pull it off.
Bloggers can live-stream as a new way to recap the top points from their most recent post. Going live gives a writer a greater personal connection with their audience since they can see and hear them talk in a way that almost feels face to face.
Tell a related story that hooks the audience and leaves them wanting more.
Make sure to tell them on air where to go to find your blog and also drop a link in the comment section. Remind viewers that they can read the entire article as well as find older posts that you've written by going to the link you provide.
Get Your Product Guy a Smartphone
Does your company have a product guy? A person who can effortlessly speak to anyone about your company's products? Give this person a smartphone and have them go live anytime there is a product launch or re-launch.
Let them do the unveiling of the product and tell the story of how the product will solve problems in the marketplace. Of course, it also works for existing products that you want to shine new light on and showcase in a new and highly interactive way.
Drop a link in the comments directing customers to a landing page on your website. Live video creates real-time excitement and interest for your company's product launches.
Give a Sneak Preview
Do you have an upcoming speaking engagement, webinar, Twitter chat, or book launch? Give a sneak preview by saying a few words about the value your customers will receive and how they can take the next step to sign up or buy.
The authenticity of a live video is one of the most important reasons it's so popular. Viewers of live video appreciate that there is usually not a script and the fact that it is unrehearsed. So, if you mess up, laugh it off and keep going.
If you are not live-streaming now, I recommend you go ahead and get started. With videos on networks like Snapchat getting over 300-million views a day, the data strongly suggests that you should be doing it.