As an entrepreneur, you have a dream of running a company that is both successful and helpful to everyone it impacts. You log the long hours, and you put everything you have inside of you into your business. For some, this process works, but most people don't have the knowhow or the fortitude to stick with the gauntlet until they render a successful attempt with what they're doing.

If you are currently involved in this merry-go-round of marketing strategies within your business and are hoping for a breakthrough in your company, I would like you to meet Bryan Weinert, Partner of Incipient. Incipient bridges the gap between their clients' business and technology goals by leveraging creative technology solutions powered by a boundless passion for growth.

Incipient has established what they refer to as the dimensional design process for executing their own and their clients' goals. The process stems from a philosophy to strip down to the bare essential idea based in the power of a minimum viable product.

Their ideals and company started exactly the same way yours did. They believe in one simple rule: We all begin with the end in mind, but the challenge is identifying how and where to start. Here are their commandments of making this happen in your business every time.

#1 - Simplify

First of all, Bryan recommends you break down your core goal to its most essential and least complicated form. Establish one sentence that defines the result you're looking to complete.

Harvard Business Review proves this is the correct mindset to have when first embarking on your entrepreneurial journey. Those core goals are important to establish a base of experience for your overall company. Instead of having several different things you want to complete in a specified amount of time, dissect these and learn which are the most important and which ones you want to direct your energy towards in the coming months. 

Every business has its core identity. How are you different from other businesses? What are your strengths and weaknesses? What is your core competence? What are your goals?

From your business offering to your marketing strategy, break it down into segments you can understand and work towards in order to be able to visualize where you need to be in "X" amount of time.

#2 - Define

Bryan suggests your first goal needs to be in line with your mission, and it has to be achievable within 30 days with an extended roadmap leading to 90 days. Micro-successes are hot little sparks that truly build momentum. You must follow a linear order in your head for objectives that need to be executed.

Statistics from Kaplan and Norton state "9 out of 10 companies fail to execute on their strategy, while 85% of businesses spend less than one hour per month discussing strategy."

According to Barney and Griffin, your business goals serve four basic functions within your company:

  • They provide guidance and direction.
  • They facilitate planning.
  • They motivate and inspire employees.
  • They help businesses evaluate and control performance.

It's important to not only define your goals, but to also make sure you're sticking to your goals on a daily basis. If you're a team of one, go over your goals for the day. Define your short-term goals just as you would your long-term goals in order to have a plan you will be able to execute in its origin.

#3 - Execution

For every person on your team, Bryan strongly agrees that more emphasis needs to be placed on making sure everyone in the business understands what they need to be doing for the day or the upcoming months. 

When everyone is on the same page, you will find your business will run more smoothly, and it will be possible for everyone to communicate and work towards the same destination. Overall, correct execution of laid-out plans allows an easier atmosphere for managers and workers alike to do their jobs, improve productivity, and manage proactively.

Otherwise, you will find yourself wasting a lot of your time cleaning up different messes within your business that were caused because someone didn't understand how to execute properly. An effective execution means you have done your planning correctly and, in doing so, perfect execution allows you to delegate projects or positions so you can focus on much-needed responsibilities where you can build your company.

The guys recommend this: "Keep it simple. Define a step and stick to completing it. No flip-flopping. Don't try multitasking; you need to hyper-focus. Avoid sticking to one formula, and try to adopt new techniques for execution. This process is ever evolving and as the focal point of the process you will as well."

Plan for what's ahead

So you want to create a successful business out of thin air? If you're nodding your head, you should understand by now that there are a lot of responsibilities and tasks that need to happen in the background before you take up your projects and begin your journey. However, Bryan is adamant in explaining if you don't keep it simple, you might end up in one or many of the following quagmires.

  • You'll spend too much and execute too little.
  • You'll paralyze yourself with too much risk analysis.
  • You might set up unrealistic expectations and conform to negative thinking through the thought of constant failure.
  • You might quit due to obsessing over a macro-picture, forgetting the importance of a micro-vision. The worst part is you'll beat yourself up over your failures.

In order to stay out of the mud and move into the glory of your success, follow these helpful tips to create a business that you can be proud of, and one that will be around in the next five years too.

Published on: Oct 13, 2017
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.