Are you writing articles on LinkedIn? If you're not, you are missing out on a huge opportunity to reach and influence your target market, develop your personal brand, and generate new business opportunities. With 467 million global users, LinkedIn is a massive global business network that you should be tapping into by writing great blog posts that tell your brand story.
Writing on LinkedIn has made a huge difference in my career. As soon as they opened up Pulse to new writers, I went all in. Writing on LinkedIn was a game changer for how people find and engage with me.
Before this, it was always me being the one reaching out to others about a job or doing business. Now, I hardly do any outbound marketing at all. I just write posts, and people come to me with inquiries. I don't have enough time to do outbound anymore. I haven't made a single cold call in years.
When you publish, your article goes out to a portion of your network that LinkedIn's algorithm deems to be a "strong connection." LinkedIn's Executive Editor, Daniel Roth describes what happens after you hit publish on LinkedIn in this post.
Update: I received a response from LinkedIn's Executive Editor and he has updated his article to contain the correct information as a result of this post.
One of the things that Roth tells writers in his post is that it's up to them to market their posts to a wider audience to get additional exposure.
There are many ways to accomplish this such as sharing your article off platform to other social media networks like Facebook, Pinterest, Twitter, and beBee.
Always keep in mind that the more organic traffic your post gets, the more likely it will be picked up by a LinkedIn editor and get featured in a channel on Pulse. Typically, editors want to feature articles that are trending within a smaller audience before promoting them to a larger one.
If you've ever had one of your articles featured, you know that it can be a huge boost in exposure for your post.
Moreover, if you've published on LinkedIn, you're probably aware that you can tweet your articles to the editors at LinkedIn, which gives you a higher probability of them seeing it and featuring in a channel on Pulse.
In the past, writers would compose a tweet for their post and then include the words "tip @LinkedInPulse." The editors wrote a post in the official Writing on LinkedIn group explaining the process. Mentioning their Twitter handle triggers a notification of your tweet to the editors on LinkedIn via their Twitter account and alerts them to your post.
However, unless you have been paying attention, you would not have noticed that the LinkedIn Editors recently changed their Twitter handle. They changed it from @LinkedInPulse to @LinkedInEditors.
I didn't see any announcement from them, and I searched all over. It seems that LinkedIn's Editors just changed their Twitter handle one day and didn't tell anyone.
In fact, every day I see many LinkedIn writers still tweeting their posts to the old Twitter handle not knowing that there is nobody on the other end.
Going forward, if you want to increase the likelihood of a LinkedIn editor seeing your posts, make sure to tweet them to "tip @LinkedInEditors" (make sure to put a single space between tip and @LinkedInEditors).
Here's an example of a tweet I did yesterday to the LinkedIn Editors. Approximately an hour after I tweeted, my article got featured in two channels: Entrepreneurship and Writing & Editing.
While tweeting your articles to the LinkedIn Editors does not guarantee your post will get featured, it does raise the probability of them seeing it substantially. Considering it worked for me again just yesterday, I'm going to keep doing it, and I suggest you do too.